10 Halloween marketing statistics that will grow your business

October 11, 2017

Halloween spending is expected to hit record highs this year as nearly 180 million Americans plan to celebrate the holiday, which means your business has an excellent opportunity to cash in on the spooky celebrations. Start by using the following 10 Halloween marketing statistics to identify ways to grow your business.

Halloween marketing

1. Consumers are expected to spend $9.1 on Halloween this year, up from $8.4 billion in 2016

The enormous Halloween market presents direct opportunities for many industries, including:

  • Costumes
  • Candy and treats
  • Parties
  • Décor
  • Event venues
  • Restaurants, bars and nightclubs
  • Department stores
  • Grocery stores
  • Pharmacies
  • Travel
  • Amusement parks and attractions

That doesn’t mean your business must have direct ties to Halloween to boost October profits; all you need to do is develop a Halloween-themed incentive or special offer to scare up sales. An auto mechanic, for example, might print online postcards featuring a discounted oil change with free Halloween candy for the kids while customers wait.

2. Haunted attractions generate $300 million in annual revenue, with an average ticket price of $15

If you’re looking start a Halloween-related business or seeking a way for your venue to capitalize on the holiday, a haunted attraction might be a good option. Unlike many other industries, haunted attractions grant you the ability to be truly unique from your competitors. Ideas include:

  • Haunted houses, hospitals, asylums and forests
  • Zombie hunts and hayrides
  • Haunted corn mazes
  • Haunted theme parks
  • Haunted museums

haunted house

3. 3.6 percent of Halloween purchases are made from catalogs

Though catalogs trail departments stores and even greeting card stores, they’re still enormous revenue sources for the Halloween industry – 3.6 percent of which amounts to more than $327 million annually.

You can consider printing direct-mail Halloween catalogs that feature:

  • Costumes
  • Party supplies
  • Halloween party props
  • Horror movie memorabilia
  • Halloween clothing and fashion accessories
  • Decorations
  • Halloween pet costumes and supplies
  • Halloween safety equipment
  • Your standard, non-Halloween products with discounts applied

4. The average American spends $92.42 on Halloween

Consider who your target audience is before you plan your Halloween marketing campaign. If you cater to the average customer, understand that your special offer should fit within their average budget (which must also be spent on a costume, treats and other supplies).

If you cater to true Halloween enthusiasts who might spend hundreds or even thousands of dollars on the holiday, you will need to adjust your mailing list to target only those are most likely to buy what you sell. Doing so will help you market more efficiently and maximize your return on investment.

5. 41.1 million children will go trick-or-treating this year

Don’t forget the kids when it comes to Halloween marketing. Even though they’re probably not doing the spending, they influence what their parents buy – particularly when it comes to costumes, makeup, candy and decorations.

trick or treat

6. 30 percent of Americans and 51 percent of millennials will attend an adult-oriented Halloween party this year

Again, consider your audience: are you positioning your marketing campaigns to reach the right people? If you’ve been ignoring the millennial market, you’re missing out a huge opportunity to boost Halloween sales.

7. Costumes dominate Halloween-related online searches, accounting for 62 percent

After costumes, people search for:

  • Decorations (53 percent)
  • Sweets (34 percent)
  • Food and drink (19 percent)

This insight can help you identify which products or services to prominently feature in your Halloween marketing campaigns.

8. The top 10 Google costume searches for 2016 were …

  • Harley Quinn
  • Joker
  • Superhero
  • Pirate
  • Wonder Woman
  • Witch
  • Batman
  • Star Wars
  • Clown
  • Dinosaur

Popular costumes can help inform your design themes; if you know what people are searching for, you can cater to their interests on your catalog covers, postcard designs and other marketing tools.

9. Fires, drunk-driving-related deaths and juvenile accidents all increase on Halloween

If your business sells safety items, you can use statistics to help convince customers they need your products. Consider these unfortunate stats:

  • 52 percent of Halloween night highway fatalities involve drunk drivers
  • The number of childhood pedestrian deaths quadruples on Halloween
  • Holiday decorations are the first items to catch fire in many home fires

Consider how you can help your customers avoid tragedy on Halloween, then incorporate it into your marketing campaigns. The reasons people need you on Halloween don’t need to tragic – dentists warn children (and parents) about the dangers of tooth decay every All Hallows' Eve.

10. By October 28, 10 percent of Americans have completed more than 75 percent of their holiday shopping

By Halloween you should be looking ahead to the end-of-year holidays. Recognizing that many Americans get their shopping done early can position you to create early bird Christmas marketing campaigns that help you beat your competitors to the punch.

Ready to boost sales this Halloween? Market your products and services for less with discount Halloween printing services.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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