10 Memorable Ways to Show Customer Appreciation

June 9, 2016

All good businesses appreciate their customers, but not all businesses are good at showing customer appreciation. If you’re looking for a great way to tell your customers how much they mean to you, consider the following 10 memorable ways to show customer appreciation.

1. Newsletter spotlight

Direct-mail newsletters and email newsletters present excellent opportunities to show customer appreciation. One great strategy is to spotlight some of your best customers in each newsletter. Thank your customers by name and include a photo, if possible. Your spotlights can serve as mini-case studies that simultaneously express your gratitude and demonstrate how your company was able to help each customer.

2. Personalized greeting cards

Print custom greeting cards and send one to every customer on special occasions: first purchase, customer anniversaries, wedding anniversaries, birthdays, and more. Include a handwritten note that’s relevant to each individual customer. This is a good way to show customers you’re thinking about and appreciate them.

3. Personal phone call

Another way to show customer appreciation is to schedule time to make a series of phone calls. Make a list of customers you want to thank, then take an hour or two out of your week to make the calls. Do not use the phone calls to pitch your products and services; rather, simply tell your customers you appreciate their business and just want to let them know you’re here to help if they need anything. The personalized your phone calls, the better: ask how their kids are doing, or how their golf game is going this year, to show you do remember and appreciate each and every customer.

4. Send a personalized gift

Pay attention to the things your customers love, then send personalized gifts to demonstrate your appreciation. For example, let’s say one of your best customers is a die-hard fan of the local football team. You might send them free tickets to a game. Maybe one of your customers loves to dine out – you could send them reservations or a gift card to the new local restaurant. Send your personalized gift in a custom envelope featuring your branded letterhead and a personalized, handwritten note.

5. Host a free event

You can host a free event just for your customers: a free concert, a summer cookout or family fun day, or perhaps a special class that’s relevant to your business and audience. Send customers VIP event tickets to make sure only your customers are granted access (or, let them bring a guest to introduce your company to). No matter what type of event you plan, be sure to focus on rewarding your loyal customers rather than pitching them your products and services (though it’s certainly OK to take advantage of marketing opportunities during the event).

6. Customer loyalty upgrade

Offer your most loyal customers a free upgrade as a means of showing customer appreciation. If you offer a multi-tiered service, upgrade to the next tier. If you sell products, throw in a valued add-on. Surprising customers with a free upgrade not only helps express your appreciation, it will likely lead to word-of-mouth referrals.

7. Spotlight customers on signage

Thank and congratulate customers on your signage, yard signs, or banners when they reach certain milestones with your company or in their lives. This strategy is often employed by real estate agents and car dealerships, but with a bit of brainstorming you can come up with a way to make it work for your business and customers.

8. Social media shout out

This is a quick and easy way to show customer appreciation, yet one they’ll remember: give your customers a shout-out on your Facebook, Twitter, LinkedIn, or other social media page. Thank them for your business and make it clear how much you enjoyed working with them.

9. Feature your customers in calendars

If you print calendars to give to your customers every year, why not feature them in it? Select 12 of your best customers to spotlight in your calendars. Hold photo shoots that show customers benefitting from your product or service, and be sure to tell their stories as well. This is a great way for B2B businesses to showcase their customers as well as their solutions, but B2C businesses can use calendars to express customer appreciation as well.

10. Give to charity in your customers’ names

Tell customers you appreciate their business and would like to donate to a charity of their choice. This is a great way to tap into your customers’ passions and support their personal causes, thereby demonstrating your appreciation. Use a personal letter with a response cards to help get the word out about your program.

Showing customer appreciation doesn’t have to be expensive when you take advantage of discounted printing prices!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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