10 Mother's Day Marketing Tools

April 15, 2015

Nearly everyone gets their mother something for Mother’s Day, whether it’s a special gift, a nice dinner, or even some spring flowers. That means Mother’s Day is a great time for many businesses to boost sales. If you want to land more than your fair share of customers this year, you can start by taking advantage of the following ten Mother’s Day marketing tools.

1. Flyers

Print flyers that promote your Mother’s Day sales and strategically place them where your target audience will take notice: on public bulletin boards, on counters at non-competing businesses, or even handed out to shoppers in malls.

2. Window clings

If you operate a retail gift shop, you can print window clings exclusively for Mother’s Day. Attractive and attention-getting window clings placed where passers-by will see them will draw Mother’s Day shoppers into your shop. 000575

3.  Social media

Social media can be a great way to promote your Mother’s Day specials. Post product/sale photos on Facebook and Twitter to generate interest. Consider a unique and relevant Facebook contest in which one participant wins something and others get a discount that’s good through Mother’s Day. Social media can also help you catch last-minute shoppers, since posting is instant.

4.  Newsletters

If you routinely send direct-mail newsletters to your customers, make sure you cover Mother’s Day in your spring edition. You can develop newsletter articles that have to do with Mother’s Day or how to gift what you sell on Mother’s Day, then include a discount coupon or coupon code for your business. 000573

5.  Banners

Large banners command attention, whether placed at busy intersections, near shopping malls, or outside your storefront. Banners are cheap to print and employ simple copy that drives traffic to your store.

6.  Email

Like newsletters, you can send emails that promote your Mother’s Day sales to a targeted list. Don’t try to market all your Mother’s Day offerings in a single post; instead, highlight your most attractive offers and promise more when customers click. Better yet, create a series of Mother’s Day emails and promote a different idea or produce in each individual email.

7.  Postcards

Direct-mail postcard marketing remains one of the most effective strategies today, so it makes sense to use postcards to market your Mother’s Day sales. Be sure to keep your target audience in mind when you develop your mailing list: you’re probably promoting your products to the children of the people who typically buy from you. 000572

8.  Website

Hopefully you have plenty of website visitors, and if so you can and should use your website as a Mother’s Day marketing tool. Slideshow banners, sidebar promos, pop-ups, and static ads as well as blog content can all promote your Mother’s  Day sales.

9.  Hang tags

Hang tags are perfect for gift retailer Mother’s Day marketing. You can place hang tags on products that make great Mother’s Day gifts or have special Mother’s Day discounts. Large, well-designed hang tags draw attention to products; and hang tag copy motivates customers to buy now. 000574

10. Catalogs

Last but certainly not least, direct-mail catalogs can be outstanding Mother’s Day marketing tools. Add Mother’s Day sales throughout your regular catalog; or, create a special Mother’s Day catalog that caters exclusively to the holiday. There’s no shortage of great ways to market your Mother’s Day sales. The best Mother’s Day marketing campaigns incorporate several different marketing channels to increase repetition and motivate response. Start your Mother’s Day marketing campaign now!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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