Easter is the quintessential spring holiday, which makes it the perfect time to launch compelling springtime promotions to market your products and services. No matter what industry you’re in, you can use Easter as a catalyst for strong marketing ideas that resonate with your target audience. Of course, you’ll need a delivery vehicle for your message – and print marketing provides the perfect opportunity to get the word out about your Easter sale or brand. Print your way to profits with the following ten powerful Easter marketing tools.
If you’re into retail sales, particularly spring fashions and home décor, you can print a direct-mail spring catalog to send your target audience. Customers like to flip through catalog pages and pick out their favorite products, and putting your best offers front-and-center is a great way to generate online and offline sales.
Direct-mail postcards are perfect for marketing just about any kind of Easter sale, whether you’re a mechanic offering discounted tune-ups or an online ecommerce store promoting a special sale. B2B companies can also take advantage of targeted postcard marketing to generate response and motivate action.
Another direct-mail marketing staple, sales letters can be powerful tools to promote your products and services. Nonprofit organizations, in particular, can use sales letters in their spring membership and donation drives.
Brochures, whether distributed face-to-face or mailed, are perfect for companies that sell seasonal services. Landscapers, lawn care services, outdoor construction firms, and other service-oriented business can use brochures to market spring promotions.
Flyers are cost-effective marketing tools that let you promote your Easter event or special sales just about anywhere: community bulletin boards, walls, doors, windows – anywhere you can find a flat surface!
Want a big-time Easter marketing tool to command mass attention? Consider printing large vinyl banners to place in prominent areas. Busy intersections, shopping mall storefronts, and athletic events are perfect for banner marketing.
If you’re hosting a special Easter event, such as a concert, sporting event, or even a major spring sale, posters can help you get the word out. Larger versions of flyers, posters have more presence and can be more attention-getting when printed in large dimensions and place in prominent areas.
8. Door hangers
Perhaps even more attention-getting than direct-mail marketing, door hangers can be strategically distributed to areas your target customers reside. Door hangers must be directly handled, so they’re impossible to ignore, and allow for neighborhood targeting that can help maximize your return on investment.
Springtime weather often comes with Easter, which means many people enjoy the outdoors. Retailers located in downtown business districts and strip malls can print window clings to draw impulse buyers into their stores.
10. Greeting cards
Consider sending personalized Easter greeting cards to your best customers. They’ll be pleasantly surprised, and you’ll have the opportunity to build upon your customer relationships and foster long-term loyalty.
Ready to launch your own powerful Easter marketing campaign? Do it with discount printing from PsPrint!