10 Powerful Easter Marketing Tools

March 14, 2016

Easter is the quintessential spring holiday, which makes it the perfect time to launch compelling springtime promotions to market your products and services. No matter what industry you’re in, you can use Easter as a catalyst for strong marketing ideas that resonate with your target audience. Of course, you’ll need a delivery vehicle for your message – and print marketing provides the perfect opportunity to get the word out about your Easter sale or brand. Print your way to profits with the following ten powerful Easter marketing tools.

1. Catalogs

If you’re into retail sales, particularly spring fashions and home décor, you can print a direct-mail spring catalog to send your target audience. Customers like to flip through catalog pages and pick out their favorite products, and putting your best offers front-and-center is a great way to generate online and offline sales.

2. Postcards

Direct-mail postcards are perfect for marketing just about any kind of Easter sale, whether you’re a mechanic offering discounted tune-ups or an online ecommerce store promoting a special sale. B2B companies can also take advantage of targeted postcard marketing to generate response and motivate action.

3. Sales letters

Another direct-mail marketing staple, sales letters can be powerful tools to promote your products and services. Nonprofit organizations, in particular, can use sales letters in their spring membership and donation drives.

4. Brochures

Brochures, whether distributed face-to-face or mailed, are perfect for companies that sell seasonal services. Landscapers, lawn care services, outdoor construction firms, and other service-oriented business can use brochures to market spring promotions.

5. Flyers

Flyers are cost-effective marketing tools that let you promote your Easter event or special sales just about anywhere: community bulletin boards, walls, doors, windows – anywhere you can find a flat surface!

6. Banners

Want a big-time Easter marketing tool to command mass attention? Consider printing large vinyl banners to place in prominent areas. Busy intersections, shopping mall storefronts, and athletic events are perfect for banner marketing.

7. Posters

If you’re hosting a special Easter event, such as a concert, sporting event, or even a major spring sale, posters can help you get the word out. Larger versions of flyers, posters have more presence and can be more attention-getting when printed in large dimensions and place in prominent areas.  

8. Door hangers

Perhaps even more attention-getting than direct-mail marketing, door hangers can be strategically distributed to areas your target customers reside. Door hangers must be directly handled, so they’re impossible to ignore, and allow for neighborhood targeting that can help maximize your return on investment.

9. Window clings

Springtime weather often comes with Easter, which means many people enjoy the outdoors. Retailers located in downtown business districts and strip malls can print window clings to draw impulse buyers into their stores.

10. Greeting cards

Consider sending personalized Easter greeting cards to your best customers. They’ll be pleasantly surprised, and you’ll have the opportunity to build upon your customer relationships and foster long-term loyalty.

Ready to launch your own powerful Easter marketing campaign? Do it with discount printing from PsPrint!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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