10 Powerful Tools for Education Marketing

August 3, 2016

Whether you’re in charge of promoting a school or college, online courses, after-school programs, a tutoring business, or in-school programming, you need to market efficiently to stretch your dollars farther and attract students for your program. The following lists 10 powerful tools for education marketing that can give your program the boost it needs to succeed.

education marketing

1. Booklets

Offer an in-depth overview of your school or educational program with multi-page booklets. Booklets give your education marketing a professional edge with plenty of room for full-color photos, graphics, and charts.

2. Brochures

Booklets not in the budget? Brochures are excellent alternatives. Print creative brochures in a variety of sizes, folds, and even with custom die-cuts to make your education programming stand out from competitors.

3. Calendars

Wall and desk calendars make great year-round marketing tools for your school; plus, they can be sold as alumni and gift shop fundraisers.

4. Bumper stickers and window clings

Let students and alumni show their school pride with custom bumper stickers and window clings for their vehicles. Bumper stickers and window clings are cost-effective marketing tools that offer powerful education branding.

5. Postcards

Direct-mail marketing is a great way to attract targeted students to your educational programs. Print postcards and send them to a custom mailing list to maximize your return on investment.

6. Magnets

Magnets make it easy for students, parents, and alumni to show their school pride. Add in event schedules, shop URLs, and fundraiser information to turn them into long-term marketing tools.


All students need bookmarks; you can print bookmarks that not only brand your school, but also feature fundraiser dates, school apparel and shop promos, and campus events to boost sales and attendance.

8. Banners

Promote your registration dates, programs, and events campus-wide when you print large, full-color banners and strategically place them where students and the public will notice.

9. Newsletters

Student, parent, and alumni newsletters give you the opportunity to connect with your audience one-on-one. Create interesting, valuable content for your newsletters; then, take advantage of extra space to promote your money-making efforts.

10. Direct-mail letters

Letters printed on school or program stationery (letterhead, envelopes, envelope seals, return address labels, etc.) offer greater personalization and are perfect for communicating the benefits of your educational programs.

Ready to give your education marketing a boost? Do it for less with discount printing services.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.