1. Give value to your customers
Your entire booklet should be themed around giving value to your customers. “How-to” guides make perfect booklets: “How to Pick the Perfect Paint,” for example, or “How to Landscape the Backyard of Your Dreams.”
2. High-quality content
When you create content for your booklet, start by approaching your subject with a journalist’s mind. That is to say, don’t worry about marketing your products and services at this point; instead, focus solely on crafting content that your customers will find valuable. This practice will help you create a booklet that is sincere, honest and genuinely useful; thus, you’ll generate trust and confidence in your brand.
3. Include helpful images
Pictures, illustrations, charts and diagrams can help clarify information for your readers. Images also break up the text and make for a more interesting read.
4. Infuse products and services into the content
Once you’ve written your first draft, comb through it and find opportunities to reference your own products and services. Don’t overdo it, and don’t make recommendations where they don’t belong. Again, the goal is to make your booklet a valuable resource. Naturally, there will be many cases in which your products and services can help your customers.
5. Compare product and service tiers
If you have different tiers of products and services, dedicate a few pages of your booklets to comparing the benefits of each. This will help customers make better buying decisions for their unique circumstances, which will in turn lead to happier customers overall.
6. Promote your stuff
Dedicate pages, boxes and sidebars to promoting your products, services, events, locations, newsletters, online catalogs, and social media profiles. It’s OK to “advertise” in your own booklet, so long as there is a clear separation between promotion and “regular” copy.
7. Include interactive features
QR codes, augmented reality and links to mobile apps can enhance reader experience, so include them in your booklet whenever it makes sense.
8. Find discount booklet printing
You can print premium booklets at discounted rates when you keep an eye out for special deals on booklet printing. Doing so will reduce your investment and increase your return.
9. Opt for Wire-O binding
Wire-O binding is more durable and elegant than saddle stitch binding; it also looks more formal and makes it easier to turn the page.
10. Intelligent distribution
Make sure your booklets get to your target customer base, either via direct mail, in-person handouts or by placing booklets where your customers frequent.