10 School Marketing and Fundraising Tools

August 9, 2016

The back-to-school season is here, and with it comes a need for more school fundraising. School administrators, clubs, and parent-teacher organizations need to be able to market effectively in order to maximize fundraiser revenues. In that spirit, the following lists ten school marketing and fundraising tools you can leverage to give your budget a boost this year.



1. Stickers

Schools can use stickers in multiple marketing and fundraising capacities. Stickers can be sold to parents, students, and alumni to raise funds. Then, they become marketing tools for schools by gaining exposure everywhere they’re placed: car bumpers, laptops, walls, windows, and more.

2. Posters

Posters are perfect marketing tools for school events, especially if you can prominently place them in view of the student body. Promote fundraising events and market performing arts, sports, and other revenue sources with posters.

3. Calendars

Calendars are great for branding your school every day of the year. They can also help raise funds when they’re sold to students, parents, staff, and alumni. Both wall calendars and desk calendars make excellent school fundraising tools.

4. Catalogs

Sell school-branded products such as shirts, hats, and pens with print catalogs, either distributed to students at school or sent to a targeted audience via direct-mail. Catalogs are also good ways to promote the sale of commemorative items, such as historical school photos or campus illustrations, all of which help raise funds for your school.

5. Discount cards

Discount cards are popular school fundraisers, particularly for elementary schools. Partner with local businesses who will offer discounts to anyone who presents their discount card, then arm students with flyers or brochures to help market the cards to their friends and family members.

6. Yard signs

Does your school have a stake in the upcoming election? Print yard signs to garner public support for operating levies and other critical public-funded initiatives.

7. Window clings

Like stickers, window clings are versatile marketing tools that can be sold as fundraisers then relied upon to consistently bring exposure to your school. Print window clings students, parents, and alumni can identify with: school logos, sports team mascots, bands, and clubs.

8. Banners

Large banners strategically distributed can help promote school events and fundraisers. Use banners to boost event attendance, raise funds via car washes and bake sales, and encourage registration.

9. Magnets

Sell advertising space on magnets that also list your school’s upcoming events, fundraisers, and athletic schedules, then give your magnets to the public at-large. This is a great way to raise money before you invest in printing.

10. Postcards

Direct-mail postcards are perfect for reaching a well-targeted audience for enrollment, event marketing, and fundraising efforts. Maximize your reach with minimal effort by printing postcards for school marketing.

Ready to market your school and raise funds to boost revenue? Do more for less with discount printing!

Image via Pixabay

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.