10 Things You Need to Know About Calendar Marketing

November 21, 2016

Calendar printing is a powerful way to connect with customers year-round, but if you’ve never engaged in calendar marketing (or if you have, with poor results) it’s a good idea to understand how calendars can help you grow your business as well as how to maximize your return on investment. To those ends, the following lists ten things you need to know about calendar marketing.

 calendar printing

1. Calendars offer outstanding exposure

The great thing about calendars is they offer excellent value for your customers. They are useful, and so they are used – often daily. Few other marketing tools, print or digital, can do that.

2. Calendars are great for branding

Place your logo, company story, and other promotion information on every page of your calendar to promote your brand. This is how calendars work to make sure your company is top-of-mind when customers are ready to buy what you sell.

3. Calendars can be direct-sales tools

Many businesses overlook how calendars can be leveraged as direct-sales tools, but you can promote sales year-round with monthly deals and coupon codes that allow you to measure response.

4. You can get free calendar templates

Creating your calendar design isn’t difficult when you download free calendar templates. These templates make it easy to create print-ready files with minimal setup in your favorite graphic design software.

5. You can get free calendar designs

Public domain images and properly-licensed Creative Commons photos offer free artwork for your calendars. Download photos that match your theme and place them on free calendar templates for quick, easy, attractive designs.

6. You need a compelling theme

Speaking of calendar themes, yours should be relevant to your customers and your business. Your calendars should feature artwork your customers will be proud to showcase on their walls and desks, and also naturally segue to your product or service offering.

7. You can distribute calendars early

Print calendars that start in December of this year and go through December of next year to encourage customers to hang your calendars early – and beat your competitors to the punch.

8. You have multiple distribution options

Calendars can be handed out directly to customers, placed in prominent locations such as retail countertops and point-of-sale racks, and sent to targeted audiences via direct-mail. You can even let customers request catalogs from your website or social media pages.

9. Calendars are cheaper than you think

In fact, when you consider the cost-per-view, per-person, per-day, calendars are among the cheapest marketing tools you can print.

10. You can get great discounts on calendar printing

You can print calendars even cheaper when you take advantage of discount calendar printing. It’s a great way to maximize your ROI.

If you’re seeking a way to reach customers daily, cost-effective calendar printing is a perfect option. Print premium, discounted calendars today!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.