10 ways to use magnets to market your restaurant

September 7, 2017

You have a lot of restaurant marketing options at your disposal, but none are so powerful as refrigerator magnet printing. A CBS News poll found that 87 percent of Americans have magnets on their refrigerators – and more than half of their fridges feature five or more magnets.

There’s no doubt people love to place magnets on the fridge, which also happens to be the very spot they go when they’re hungry. It’s the perfect marriage for restaurant marketing!

Think about this:

Studies have found that the average household opens its refrigerator door 40 or more times each day – which means they’re visiting the fridge at least 40 times daily. Multiply that by 365 days per year, and you get 14,600 visits a year.

That means a single magnet can put your restaurant in front of customers – when they’re hungriest – nearly 15,000 times each year. Not bad for a 20-cent investment!

If you’re ready to make your restaurant a household name, check out the following 10 proven and creative restaurant magnet marketing ideas.

restaurant magnet marketing

1. Menu magnets

Obvious yet effective, menu magnets are perfect restaurant marketing tools. Whether you operate a carryout, offer home delivery, or run a fancy sit-down restaurant, menu magnets put your fare in front of hungry customers, right in their kitchens.

2. Calendar magnets

Print calendar magnets that feature your restaurant brand. Customers can quickly reference your calendar – and be reminded they’re too busy to prepare dinner.

3. Sports team schedules

Perfect for sports fans, sports schedule magnets become go-to refrigerator references. Checking the schedule on the fridge is even faster than searching on smartphones.

4. Reference chart magnets

Kitchen measurement conversion charts and ingredient substitution lists are perfect fridge companions that can also promote your restaurant. For example, many people follow gluten-free diets. You could print a fridge magnet that lists gluten-free ingredient substitutions – and promote your gluten-free pizza at the same time.

5. Important local numbers

Emergency numbers, school numbers, poison control, local services, and, of course, your restaurant, can all be printed as a handy magnet for local customers.

6. Coupon codes

Create three or four family specials, then print them on fridge magnets. Ask customers to use coupon codes to redeem your special offers so you can measure response.

7. Wine and pairings

Does your restaurant have an extensive wine or beer list? You can print a magnet that lists the best pairings for different types of beer and wine – and showcases the food and beer/wine pairings you offer in-house.

8. Babysitter checklist

Give customers a handy babysitter checklist to place on their refrigerators, complete with an ad for your delivery service so the sitter doesn’t need to worry about cooking. Parents can even use the magnet to hold the pizza money.

9. Local services magnets

Partner with non-competing local businesses to print magnets that highlight the best local service providers: your restaurant, a plumber, an attorney, an insurance company, a massage service, a movie theater, and more.

10. Dishwasher magnets

The fridge is a great place for magnets, but have you considered printing magnets for dishwashers? Yours could ask customers if they’re tired of doing dishes – and if they are, they should call on your restaurant.

Take your restaurant to the next level with discounted magnet printing today.

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

No comments yet.

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.