What 30 Experts Say About Customer Appreciation

April 24, 2014

Does your small business actively engage in a customer appreciation strategy? That is to say, you do you continually look for ways to express gratitude to your customers? If not, you’re probably losing customers and word-of-mouth marketing as expressing appreciation for your customers is a powerful way to foster long-term loyalty for your brand. Demonstrating appreciation doesn’t take much effort – a quick phone call, a greeting card, or even a gift card is all it takes to say “thanks.” Even attentive customer service qualifies. But don’t take my word for it; check out what the following 30 experts have to say about customer appreciation.

1.  Jim Rohn

“One customer well taken care of could be more valuable than $10,000 of advertising.”

2.  Harvey MacKay

“There is place in the world for any business that takes care of its customers – after the sale.”

3.  Jeffrey Gitomer

“Customers will want to talk to you if they believe you can solve their problems.” Dinner break at scrap meet Flickr - Photo Sharing! - Google Chrome_2014-03-18_10-53-32-Optimized

Photo credit Richard Greaves via Flickr Creative Commons license

4.  Macy’s

“Be everywhere, do everything, and never fail to astonish the customer.”

5.  Sam Walton

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

6.  Simon Mainwaring

“The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.”

7.  James Cash Penney

“Courteous treatment will make a customer a walking advertisement.”

8.  Jeff Bezos

“The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.” Jeff Bezos Flickr - Photo Sharing! - Google Chrome_2014-03-18_10-54-44-Optimized

Photo credit Steve Jurvetson via Flickr Creative Commons license


9.  Michael LaBoeuf

“A satisfied customer is the best business strategy of all.”

10.  James Cash Penney

“The well-satisfied customer will bring the repeat sale that counts.”

11.  Elvis Presley

“I’d just like to be treated like a regular customer.” Elvis Presley Flickr - Photo Sharing! - Google Chrome_2014-03-18_10-55-43-Optimized

Photo credit Libor Kriz via Flickr Creative Commons license


12.  Zig Ziglar

“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.”

13.  Henry Ford

“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”

14.  Jeffrey Gitomer

“Isn’t it really ‘customer helping’ rather than customer service?”

15.  Steve Jobs

“I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.”

16.  John Wanamaker

“When a customer enters my store, forget me. He is king.”

17.  Michael Dell

“Our business is about technology, yes. But it’s also about operations and customer relationships.” Michael Dell Flickr - Photo Sharing! - Google Chrome_2014-03-18_10-56-25-Optimized

Photo credit Veni via Flickr Creative Commons license


18.  Scott Cook

“Instead of focusing on the competition, focus on the customer.”

19.  Orison Swett Marden

“The golden rule of every business man is this: ‘Put yourself in your customer’s place.’”

20.  Merv Griffin

“If you make your customer a promise… make sure you deliver it.”

21.  Marshall Field

“Right or wrong, the customer is always right.”

22.  Jeff Bezos

“We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.”

23.  Mario Batali

“There's a battle between what the cook thinks is high art and what the customer just wants to eat.”

24.  Ross Perot

“Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” 120405-A-NR754-022 Flickr - Photo Sharing! - Google Chrome_2014-03-18_10-57-10-Optimized

Photo credit USASOC News Service via Flickr Creative Commons license

25.  Jerry Gregoire

“The customer experience is the next competitive battleground.”

26.  Booker T. Washington

“If you want to lift yourself up, lift up someone else.”

27.  John C. Maxwell

“People don't care how much you know until they know how much you care.”

28.  Marilyn Suttle

“After each customer interaction, notice if you gave them a “happy to see you” kind of experience.”

29.  Katherine Barchetti

“Make a customer, not a sale.”

30.  Kerry Stokes

“The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.”   Now, what do you have to say about customer appreciation?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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