30 Locations for Powerful Banner Placement

January 25, 2015

We’ve discussed how banners can be excellent promotional tools that brand your company and motivate response, and how banner marketing success is largely dependent on placement. Once you print banners that include a compelling pitch, you have to place them where your target audience will see them. In some cases, you can place banners designed for a well-defined audience; in others, you can place banners in areas where they’ll be seen by the masses (which will naturally included your audience). Because large banner printing is so cost-effective, you can take advantage of multiple locations to promote your brand, products, and services. The key to success is location, location, location, so the following lists 30 locations for powerful banner placement.

  1. The corner of high-traffic intersections
  2. On aisle stands in shopping malls
  3. On street-side light posts
  4. On the sides of buildings, particularly where your audience frequents
  5. At concerts
  6. At sporting events
  7. On your trade show booth or table
  8. On walls at trade shows and conferences
  9. On windows
  10. On walls
  11. On doors
  12. On railroad bridges and overpasses (with permission)
  13. On boats
  14. Towed behind a plane at special events (think air shows, festivals, etc.)
  15. At festivals
  16. Outside your store front
  17. Inside your retail store
  18. Across the street from a competitor’s store
  19. On parade floats
  20. On posts – anywhere there’s grass
  21. At relevant events (using posts or walls)
  22. On trailers and mobile homes when parked at events
  23. On vendor booths, if you sponsor vendors at events
  24. Within view of a busy restaurant’s patio seating
  25. On the side of the highway
  26. In a public park (with permission)
  27. On the beach
  28. On a fence
  29. Hanging between building pillars
  30. On vending machines (with permission)

Of course, you don’t have to distribute your banners in all of these areas – carefully review the list to determine which banner placement opportunities will help you get your message in front of your target audience with minimal investment. Remember to print banners that are attention-getting and feature short, memorable messages to increase the likelihood that potential customers will remember your brand and even follow up on your call to action. What other locations represent powerful banner placement? Let us know in the comments!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.