5 Creative Summer Marketing Campaigns You Wish You’d Thought Of

June 27, 2016

Looking for a creative and unique marketing idea to help your business stand out this summer? Check out the following five creative summer marketing campaigns you wish you’d thought of!

1. Car mirror flyer

This company found a clever way to distribute windshield flyers in parking lots – sans windshields. They printed die-cut flyers so one end looked like a leaf, then slid them in car mirrors. When people tried to remove the “leaves,” they couldn’t miss the marketing message behind them!

 die-cut flyers


2. Take a bite out of marketing

To promote its perennially-popular Shark Week series, the Discovery Channel placed surfboards with shark bite cut-outs on popular beaches. If you don’t have the budget to manufacture fake surfboards, you might achieve a similar effect with a die-cut sticker.

 shark week


3. Head and shoulders above the rest

The role of creative design can’t be understated, as evidenced by this Droga5 campaign creative for Hobbs. You can print banners, wall graphics, stickers, and posters featuring creative summer-inspired designs to command attention for your business.

 head and shoulders


4. Before I Die…

Never intended to be a marketing piece, but a community project, Before I Die walls have popped up worldwide and represent a powerful movement to embrace life and chase your passions. You can draw inspiration from the project to develop your own interactive community project that simultaneously markets your brand.

 before i die


5. Fitness banner

Gold’s Gym in Houston wanted to drum up more business for its cycling classes and other fitness programs, so it created this fun banner and used human models to help promote it along a cycling tour course. You can emulate this idea with your own unique human-powered banners, strategically-placed at events your audience participates in.



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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.