Does your company make a concerted effort to show customer appreciation? If not, you’re missing a prime opportunity to boost sales. The following lists five great reasons to show customer appreciation.
1. Customers will like you
We all like people who thank us, who value us, and who admire us. Your customers are no different. When you show customers you appreciate them, they’ll like you more. They’ll also trust you and have more confidence buying from you. This not only nourishes your long-term business, it helps you avoid conflict and losing customers if a future problem arises.
2. Customers will advocate for you
When customers feel valued, they want to share their great experiences with their friends, family, and colleagues – and nothing beats word-of-mouth referrals. Customer appreciation leads to loyal brand advocates who will help you increase your exposure and offer third-party validation for your company.
3. You will earn more business
Customer appreciation isn’t about delivering a marketing pitch, but you’ll still boost business by engaging in meaningful customer appreciation. You’ll earn repeat business and the aforementioned word-of-mouth marketing that leads to new business.
4. Personal connection
Expressing customer appreciation fosters relationships, and the more you can connect on a personal level with your customers, the better-positioned you will be to understand their needs and provide a solution. When you solve customer problems, you have happy customers. The more personalized your expression, the better response you’ll receive.
5. It’s easy marketing
When it comes to customer appreciation, you don’t have to wonder whether your audience is targeted. They’ve already bought from you! You’re simply reinforcing their original decision to choose your company by following up with a meaningful thank-you that will make them want to do more business with you.
How to show customer appreciation
You don’t have to make a large investment to express customer appreciation, but it should be meaningful. The more personalized your expression, the more meaning it will have, so remember to ask about the kids are doing, the latest hobby painting, or how that Camaro restoration project is coming along.
Here are some ways you can show customer appreciation:
- Handwritten letters
- Greeting cards
- Phone calls
- Free upgrades
- Newsletter, website, and social media spotlights
- Tickets to a favorite event (sports, music, entertainment, etc.)
- VIP seating at a new restaurant
- A book by a favorite author or on a relevant topic
- Customer calendar spotlights
- VIP discount cards
- Take them out for lunch
- Gift cards to a favorite retailer or eatery
- Donate to the causes they’re passionate about, in their names
- Host a free event
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