1. TV and radio ads
Television and radio advertising can be beneficial, but it can also be expensive. In both cases, targeting is largely limited to geography. Even though you can advertise on stations according to defined demographics, you simply can’t achieve the individualized targeting afforded by postcards. That means more of your marketing will be wasted on deaf ears and blind eyes. Postcards, on the other hand, can be sent only to those people who fit your best customer demographics – in other words, those who are most likely to respond.
2. Newspaper advertisements
Newspapers are dying a slow and stubborn death, and most newspaper ads are simply “visual noise.” Unless you’re willing to drop a pretty penny for a full-page, full-color ad, your ad probably isn’t going to be noticed by your target customers. Plus, you’re limited to individual newspaper distribution, regardless of demographics.
3. Pay-per-click ads
PPC can definitely help your business, and it can be well-targeted. However, competitors not only drive PPC rates up, they also make it far more difficult to be noticed. Since it’s unlikely even a single competitor will send a direct-mail postcard campaign on the exact day you send yours, postcards allow you to command singular attention from your customers without interference from competitors, which you get on the same exact page when you invest in PPC ads.
Printing newsletters to send to customers on a regular basis is sound marketing, but not every small business has the budget to send multi-page, full-color newsletters every month or quarter. Instead, you can print “newscards,” which are postcards that include one or two interesting stories and can also point customers to your website or blog to read more.
Direct-mail catalogs are among the most powerful marketing tools in the world, especially for niche product categories. However, full-color catalog printing represents a large investment, and even successful retailers might not want to take the initial risk on catalog printing. Postcards are viable alternatives; you can print postcards that feature a representative offering of what you offer in your full online catalog, then direct customers (along with a coupon incentive) to log on to your website to do their shopping.