5 Memorable Memorial Day Marketing Campaign Ideas

May 19, 2016

If you want to best your competitors and boost business this Memorial Day, you need to craft a compelling marketing campaign customers will remember. The following lists five memorable Memorial Day marketing campaign ideas you can tweak for your business to increase sales this year.

1. Memorial Day cookbook(lets)

Help people add flavor to their Memorial Day cookouts by printing a special Memorial Day cookbook. Print affordable booklets with recipes and tips for hosting the perfect Memorial Day cookout, and highlight your products throughout the booklet.

This is a great idea for grocery stores and retailers that sell grills, outdoor furniture, and patio living accessories. Include expert advice, large full-color photos, and a page of coupons to turn your booklets into a valuable reference that markets your business year after year.

2. Memorial Day charity concert

Host a charity concert with proceeds going to veterans groups and their families to increase brand recognition and sales. Contact local bands to see who will play for free or a reduced fee; or, turn your concert into a battle of the bands. You can also seek other entertainers such as comedians and stage performers.

Sell food and beverages and provide something fun for kids to do: pony rides, inflatable obstacles, etc. You can turn your concert into a family event that draws a large crowd. By donating proceeds to charity, you can team up with media outlets to get free press coverage for your event (and your brand). Be sure to have a booth on-site with brochures and business cards (try ultra business cards to command attention) to promote your products and services, and place large banners on-stage and throughout your venue.

Get the word out about your event with press releases, posters, flyers, and banners strategically placed throughout your town.

3. Patriotic window cling giveaway

Print patriotic car window clings or bumper stickers that pay homage to our fallen heroes, and give them away for free with any purchase made the week of Memorial Day. Regardless of politics, many Americans support the troops and will take advantage of your offer. Sweeten the deal by donating a percentage of each purchase to a relevant charity.

You can promote your Memorial Day giveaway with banners, flyers, and direct-mail postcards sent to your customer base or EDDM (Every Door Direct-Mail).

4. Themed products postcards

If you sell Memorial Day-specific products, send a direct-mail postcard to a well-targeted audience featuring a compelling image of said products. A bakery, for example, might take a picture of a special red, white, and blue cake it sells for Memorial Day. A restaurant or bar and grill might send a postcard featuring red, white, and blue layered cocktails. A retailer might create desire by sending a shot of the perfect Memorial Day cookout table spread, complete with patriotic tablecloths and dinnerware.

Make your postcard photo bright, colorful, and memorable to create desire and motivate sales. Focus on selling an experience versus a product, and you’ll be more likely to get the results you want.

5. Banner statement

Does your business cater to veterans? Do you offer discounts for veterans and their families for Memorial Day? If so, you can drive customers to your business by promoting your specials on large banners strategically placed where they’ll be seen by the masses: along busy roadways and intersections, outside shopping malls, in downtown shopping areas, outside your storefront, and anywhere else they can’t be missed.

Make your banners memorable and compelling by incorporating a bold statement, perhaps “WE SUPPORT AND CATER TO OUR TROOPS/Stop in for great discounts this Memorial Day” or “VETERANS EAT FREE MEMORIAL DAY WEEKEND.” Not only will you attract veterans and their families (who will pay), you’ll attract customers who align themselves with your statement – plus your message will be remembered long after Memorial Day.

Print Memorial Day marketing tools at discount prices today.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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