5 Mother’s Day Postcard Marketing Ideas

May 3, 2016

Direct-mail postcard marketing is a great way to get your Mother’s Day promotions in front of a well-targeted audience, but what if you’re stumped on how to promote your business this Mother’s Day? The following details five Mother’s Day postcard marketing ideas you can use to boost business this May!

1. Mother’s Day reminder postcard

No one wants to forget Mother’s Day, but with all the hustle and bustle the holiday can seem to come out of nowhere. Remind a list of targeted prospects that Mother’s Day is coming up, then give them an easy way to get the perfect gift: all they have to do is follow up with you online, at your shop, or over the phone and Mother’s Day is taken care of! Add in a time-limited special offer to motivate quick sales.

2. Mothers in charge

Some moms would like to be proactive about the gifts they would like to receive, but they don’t want to appear overbearing. You can make Mother’s Day easy on everyone by asking moms to visit your website and enter their children’s names and addresses. You’ll then send a free postcard to their children reminding them of the upcoming holiday along with their mom’s wish list and a special incentive for buying now.

3. Mother-child special

Create a special “two-for” deal in which you offer a discount or other incentive for children who take their mothers shopping, out to eat, or to a spa for Mother’s Day. Send a postcard that can be redeemed in-person for your special offer only when both mother and child are getting products or services. This is a great way to double your business without doubling your investment!

4. Online catalog discounts and incentives

Want people to go online to buy Mother’s Day gifts? Send a postcard to a well-targeted audience with a trackable coupon code to enter at checkout. Your postcard should feature a popular product and invite customers to visit your online catalog to see your full selection. Sweeten the deal with a special online Mother’s Day gift guide and incentives such as free gift wrapping or two-day shipping.

5. Treat yourself postcard campaign

Not everyone buys for their mothers on Mother’s Day; you can send a postcard inviting them to treat themselves instead! Whether you’re offering a spa day, a discount oil change, a discounted meal, or a buy-one-get-one-half-off special, you can use Mother’s Day as an underlying theme to market to anyone!

Ready to boost sales with a targeted Mother’s Day postcard marketing campaign? Get discount postcard printing to maximize your return on investment. 

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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