5 New Year’s Resolutions Marketers Should Make

January 2, 2011

The New Year isn't just about replacing the wall calendar and sauerkraut and sausage. It's also about making resolutions, reexamining goals and redefining futures. As a marketer, it's important for you to spend time evaluating last year's progress to determine what you can do to make 2011 even better. The following five New Year's resolutions will help you increase sales and grow your company this year.

1. Try something new

If it's not broke, don't fix it. We hear that all too often. Instead of relying wholly on old standbys, try something new this year. I'm not suggesting you stop doing what has historically worked for your company – definitely not. But I am suggesting that you can increase your customer base by seeking new marketing avenues. Have you ever launched a direct-mail postcard campaign? Now is the time. Or maybe you should develop a bookend campaign (postcard/e-mail/postcard). You can also test new markets by developing new uses for your products and services.

2. Host a seminar

How much face-to-face marketing did you do in 2010? A little? None? No matter how tech-savvy consumers become, the value and power of in-person meetings will never be trumped. Develop a free seminar that targets a specific segment of your customer base. Make sure you have plenty of valuable information to share. Invite guests with printed invitations and make sure each attendee goes home with a sales kit, brochure, booklet or catalog. Don't forget to hand out your business card!

3. Ask for help

Many marketers pride themselves on “knowing how to play the game,” but as recent history has taught us collaboration and young talent can bring fresh ideas that contribute to sales growth exponentially. This year, swallow your pride and ask others for marketing ideas. Start with your customers – ask them how they would like to be approached with new products and services, deals and discounts, and other promotions. A good postcard/response card campaign can accomplish this.

4. Try something other than Adwords

If you engage in search marketing, you probably purchase PPC or CPM via Google Adwords. Try out some of the other ad networks, such as Bing, and see what Facebook and other ads can do for you. Also, don't rule out self-maintained advertising sites. Look for online magazines your target audience reads, and get your ad placed prominently. Measure your results.

5. Be aggressive

Last but not least, be aggressive in your marketing. A down economy presents the perfect opportunity for long-term sales growth. Your competition is holding back to reserve funds, so go after their customers with a vengeance to leapfrog the competition when the economy turns.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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January 07, 2016 03:21 am #

Hey . I enjoy this blog for the first time. I really like looking at the posts. I am about to bookmarked. Thanks much for sharing. I discovered your blog through yahoo. Good to know that the search engine knows how to give excellent sites and not garbage blogs. Have a awesome new years....

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Brian January 07, 2016 03:21 am #


Thank you for your comment. Great to hear we're in the search engines, but of course our goal is to be valuable to you, the reader, more than to the bots. Keep coming back and enjoying more great posts from myself and the other talented PsPrint bloggers!

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