Tax season is here, and while marketing might come easy for CPAs and professional tax preparation services other businesses might struggle to effectively market their businesses. No matter what type of business you operate, you can land more sales with the following five tax season marketing ideas. Be sure to get the word out with direct-mail postcards, posters, flyers, and banners!
1. How to spend your refund sale
Nearly 8 out of 10 Americans get tax refunds, which makes this marketing idea a no-brainer – particularly for big ticket items and personal splurges. Create a special sale and promote it as a great way for customers to reward themselves with their tax refunds. From new flat screen TVs and hot tubs to revamped wardrobes and family vacations, just about any type of company can take advantage of this tax season marketing idea. You might even want to encourage customers to save their money, which is a great strategy for financial advisors seeking new investment clients!
2. April 15 sale
April 15 is the deadline for filing federal taxes, and it can also represent a special day of sales for your customers. You can use tax-related numbers to develop special offers just for tax day: 15 percent off, for example, or a $10.40 discount (Form 1040).
3. Tax-free day
Offer to pick up the tax tab for your customers on “tax-free day.” This is a great idea for restaurants, retailers, and service companies to offer a tax-related discount. Companies that sell big ticket items are primed to get the greatest response from tax-free day – especially if they have time to get their tax return checks before your special sale.
4. Beat the refund rush sale
Not everyone waits until the last minute to file their taxes. Motivate early-bird filers to buy from you with a “beat the refund rush” sale. You can explain that many people will wait until after April 15 to get great deals, but early filers can get your special discount offer now. This strategy can help you head off competitors who are waiting until April to launch their tax-related special offers.
5. Stress-free tax day
Many find annual tax filings to be stressful. Your company might be able to help alleviate their stress. A vacation would do wonders for melting the stress away, and so would a spa day. For retailers, you might consider a 90-day or 12-month “same as cash” program, which would allow customers to buy needed big ticket items without stressing out about immediately spending their entire tax returns.
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