5 Things You Can Promote with Posters

September 25, 2011

Do you know that poster marketing can be one of the most powerful strategies for growing your business? Posters are great for two major reasons: first, you can place them right where your target customer base goes, so you know you're reaching the right people. Second, posters attract major attention with the right design. Add in a great offer and call to action, and you can expect real – good – results. But what can you promote with posters, anyway? Anything! Here are five things you can promote fast and easy with posters. 1. Products Posters are perfect for peddling products to the masses. Whether you sell shoes or software, beef jerky or beer, posters can get the word out to your audience. 2. Services Sell your services just as you would products with posters. Graphic designers, lawn mowers, web developers, massage therapists, barbers and hairstylists, and all other service industry professionals can lend big clients fast with a great poster marketing campaign. 3. Events Are you hosting a big event for your company or nonprofit organization? Posters are some of quickest, easiest, cheapest and best ways to get the word out to a massive guest list. 4. Yourself You don't always have to market a specific product or service – you can also use posters to market yourself. This is especially true for politicians, sole entrepreneurs and entertainers. 5. Ideas Many companies are part of a niche subculture with its own set of ideas. You can market those ideas – and increase your brand prowess – with posters.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.