5 Ways to Boost Memorial Day Sales

May 10, 2016

If you’re planning a big Memorial Day sale, you know you have to get the word out to a well-targeted audience in order to attract customers and boost sales. Add in a special offer available only until Memorial Day, and you can motivate lots of sales in a relatively short time period. To that end, the following details five ways you can attract the attention you need to boost Memorial Day sales.

1. Direct-mail postcards

Direct-mail postcard marketing is a great way to make sure your audience knows about your Memorial Day sale. You can send postcards to a list comprised of your current and past customers, you can rent a mailing list made up of people who match your target demographics, or you can send EDDM (Every Door Direct Mail) postcards to every residence or business in a defined geographic area, which is perfect for local marketing. TIP: Consider printing ultra postcards to make sure you stand out.

2. Flyers

Flyers are cost-effective marketing tools that are also versatile: you can place flyers in prominent areas your audience will see them, you can stuff flyers in shopping bags, you can hand flyers directly to people in shopping districts, you can mail flyers to a targeted list, or you can print flyers to stuff in newspapers, magazines, and collective marketing mailers.

3. Window clings

If you operate a retail shop in a busy shopping district, window clings are cheap yet highly-effective marketing tools that can motivate impulse purchases and significantly boost Memorial Day sales. Print large, colorful window clings to command attention; and prominently position them so they’ll be noticed by everyone who walks or drives by your storefront.

4. Banners

Banners are excellent for promoting your Memorial Day sale to a local audience. Place banners alongside busy roadways and intersections, at the entrance to your shopping mall, outside your storefront, at local events, and even near competitors’ establishments to drive customers to your location.

5. Catalogs

Like postcards, catalogs can be powerful direct-mail marketing tools. Unlike postcards, catalogs give you the space to fully explain the features and benefits of your products and showcase them with large, full-color photos. Print catalogs designed to create desire and send them to a well-targeted mailing list to maximize your Memorial Day ROI.

Ready to boost your Memorial Day sales? Get started today with quality printing at discount prices!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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