5 Window Cling Marketing Ideas

October 1, 2014

Window clings can be powerful marketing tools, especially when you incorporate them in strategic and creative ways to  create desire and motivate customers to make purchases. The following lists five window cling marketing ideas others have proven to be effective at boosting sales.

1.  Big sale/discount window clings

One of the most effective uses of window clings is to place them on your retail storefront windows to advertise a big discount sale. You can promote store-wide savings or individual products. Product images, large fonts and numerals (such as “50% OFF” and “ONLY 99 CENTS”) combined with bright, attention-getting colors will help draw customers in. Adding time-limited declarations will motivate the greatest response in the least amount of time, such as “Today Only!” f3caedffd561e0d338402f6e0a003fad-Optimized

Image credit James Clark via Behance.net

2.  Branding window clings

If you don’t have a storefront but you instead sell products inside retailer-owned locations or on consignment, you can print window clings to promote those specific products. Product images, along with any special sales or discounts, are good tools for promotion. This is a tactic often employed by companies that sell products in gas stations and convenience stores. dede189237fc70a9bf18f589f42c87e3-Optimized

Image credit Donovan Brigham via Behance.net

3.  Funny window clings

Sometimes you want your products to be remembered, even if they’re not sold in a nearby storefront. Funny window clings are excellent at commanding attention and making your brand and products memorable, especially if they’re unique and unexpected. icu3.0-Optimized

Image credit ICU Window Cleaner via TBWA/Hunt/Lascaris South Africa on AdArena

4.  “Lead-the-way” window clings

The window clings covered so far refer to those that are statically charged and can be placed on any window; however, another type of window clings, called adhesive-backed window clings, can be placed anywhere: windows, walls, doors and floors. These types of clings are perfect for leading the way to special sales racks, because you can print them as direction signs on walls or even “footprints” on floors. They can be repositioned up to five times before the adhesive begins to break down, so you can use them to lead customers to different sales up to five times. sait open house 2012_si0003-Optimized

Image credit Level 2 Sportswear

5.  Digital window clings

Finally, you can use window clings to promote your website, social media pages (such as Facebook and Twitter), or even make them interactive with QR codes that lead to web properties and mobile app downloads. These types of window clings can be placed anywhere your target customer base is likely to notice them. img_2893.jpg (3264×2448) - Google Chrome_2014-09-15_11-02-16-Optimized

Image credit the GO Librarians

As you can see, window clings are versatile marketing tools that can help you promote your products in a variety of different ways and locations. Consider how window clings can help you boost business, then start planning your window cling marketing campaign today.

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

No comments yet.

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.