7 Must-Have Apps For Marketers

June 9, 2014

As a marketer you task yourself with keeping up-to-date with the latest technologies, trends and – most importantly – your customers. You’re also very busy, which means having the ability to study marketing ideas and connect with customers on-the-go is important. Apps geared toward marketers can help you efficiently do both, especially since they make it possible to quickly connect to resources from your phone anywhere, anytime throughout the day. The following lists seven of my favorite apps for marketers and why you should use them.

1.  Ad-ology Marketing Forecast

This app connects you to five different channels of content centered around the latest marketing trends and marketing research statistics supplied by Ad-ology Research and other marketing research firms. Make strategic marketing decisions based on current and real market-based information with this free app. Ad-ology Marketing Forecast - Android Apps on Google Play - Google Chrome_2014-05-01_08-32-40  

2.  Buffer

Are you a social media marketing master? Not without this app, you’re not. Buffer is a free app that lets you post and monitor your social media accounts from a single platform. Supported social media sites include Facebook, Twitter, LinkedIn and Google+. Buffer (Twitter, Facebook) - Android Apps on Google Play - Google Chrome_2014-05-01_08-34-00  

3.  Smart Marketing

Customer relationship guru Jim Palmer offers a suite of educational tools designed to help make you a better marketer, online and off. Download the free app and learn from marketing experts through blog posts, podcasts and videos. Perfect for the beginning marketer and even seasoned veterans who have a few tricks to learn. Smart Marketing - Android Apps on Google Play - Google Chrome_2014-05-01_08-37-35  

4.  Guerrilla Marketing

What this app lacks in original content it makes up for by efficiently organizing blog posts and YouTube videos in a sensible format for learning the basics of guerrilla marketing. It also offers inspiration for developing your own guerrilla marketing campaigns. Guerrilla Marketing - Android Apps on Google Play - Google Chrome_2014-05-01_08-40-21  

5.  CamCard Free

You might not be in sales, but you still have to effectively network and trade business cards. CamCard Free makes it easy to turn business cards into smartphone contacts by scanning and collecting important contact information. Simply scan a business card and let CamCard Free do the rest! CamCard Free - Business Card R - Android Apps on Google Play - Google Chrome_2014-05-01_08-41-54  

6.  Zero Cost Marketing

This Udemy course, adapted into a mobile app, covers the basics of “zero cost marketing.” Though I don’t think you can ever truly market your business for free (you pay with your time and effort, if not money), the course presents a lot of groundbreaking ideas that can inspire you to become a more effective marketer. Just think: what if you took some of these ideas and injected investment into them? Zero Cost Marketing - Android Apps on Google Play - Google Chrome_2014-05-01_08-46-50  

7.  Mocking Pal

You’re not a graphic designer, but it can definitely be helpful to frame your vision in a wireframe before asking the design team to make it happen. After all, you know where headlines, Johnson boxes, your call to action and “buy now” buttons are most effectively placed. That’s where Mocking Pal comes in: You can quickly develop a simple wireframe in minutes, then send it to your design team to ensure everyone is on the same page. Mocking Pal (mockupwireframe) - Android Apps on Google Play - Google Chrome_2014-05-01_08-47-22   What’s your favorite app for marketers?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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