The holiday commercials are in full swing, and it makes me think back to some of the commercials of my youth: Santa visiting Fred and Barney to help promote Fruity Pebbles cereal, entire cities tipped on edge as the jolly ol' elf plays with snow globes, and fainting M&M's. Some of the best commercials come from the holiday season because, as others have observed, there is an emotional and sentimental attachment to holiday scenarios that help brands connect to our heartstrings. You won't see much over-the-top advertising when it comes to holiday commercials, because it's simply not needed. Allow me to illuminate my point by viewing the following five holiday commercials. Hershey's Kisses
An excellent example of clever holiday advertising that keeps it simple and straight-forward. There's no offer here, no sales pitch – just a clever “rendition” of a timeless holiday classic performed by Hershey's Kisses. John Lewis
The rope-a-dope is in full swing in this commercial as we watch a little boy anxiously await Christmas morning. We think he's impatiently waiting for his Christmas morning loot, but at the end we find he's actually been waiting to give his parents a gift. Again, no over-the-top promotion; just a simple tagline at the end. Coca-Cola
Of all the Coca-Cola holiday advertisements, this was perhaps the best. A polar bear cub slides into a penguin encampment, only to be greeted by a young bird with a Coke. The party resumes, we marvel at the CGI, we get the message – without in-your-face advertising – and everyone wins. Folger's Coffee
The grandaddy of 'em all ... Peter comes home! This landmark commercial is what set the tone for the Ads of Christmas Future. Bud Light
OK, so I couldn't resist a funny beer commercial. It wouldn't be the holidays without one!