It's the holiday season, and Christmas is a scant few weeks away. Time to put your marketing prowess to the test and drive mega sales this season, but not all Christmas marketing opportunities are what they're cracked up to be. Here are four you have my expressed written permission to ignore, and why. Publicity stunts – Sure, go ahead and dress up your favorite office assistant as Santa and make him stand at the entrance to the mall. After he's trampled by the Black Friday crowd, all you'll be left with is a non-refundable suit and a disgruntled employee's hospital bills. Oh yeah, your worker's comp rate will skyrocket – it's the gift that keeps on giving! Bank on Facebook – I'm sure the social media stalwart is your saving grace this holiday season, but you might want to reconsider after you realize your fan page has a grand total of three fans. And that total includes your spouse and your mom. Google ads = sales? - Well, you've been holding onto that free $100 in AdWords coupon long enough, haven't you? Time to put it to good use. With such a generous offer from Google, I'm guessing you're going to last about six hours against your competition. Unless you jump in on the Content Network. Then you'll last two. Word of mouth – Unless you're handing out tax breaks, I don't think anyone's going to be beating a path to your door on this “tried and true” marketing strategy alone. So, what will work? Great list, great offer, great design and copy – send postcards and catalogs and see what you get. Thank me later. You can start with a Blu-ray player.
4 Christmas Marketing Opportunities to Ignore
November 28, 2010
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Mike January 07, 2016 03:21 am
Ah yes. Cause' postcards and catalogs aren't expensive, turn of the last century, environmentally damaging, and frequently viewed....
Brian January 07, 2016 03:21 am
Mike - thanks for your post. ROI dictates that well-designed campaigns are cheap - free, in fact. That many of today's most successful companies continue to deploy postcard and catalog campaigns is a testament to their success in longevity (one could also argue that novels are also "turn of the last century," yet the New York Times doesn't have to look far for bestsellers).
Environmentally damaging? Not so much, with responsible recycling and printing programs. Certainly far less "damaging" than toilet paper by volume. I will agree that they are frequently viewed, absolutely, and I think you forgot to mention incredibly targeted, successful and commanders of powerful profit margins.
Just the facts.
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