Christmas printing and marketing tips for last-minute sales

November 22, 2017

Americans will spend $682 billion on holiday shopping this year, and despite the popularity of major sales days such as Black Friday and Cyber Monday, a full 40 percent of purchases won’t be made until the 10 days prior to Christmas. That creates an enormous opportunity for your business to cash in on last-minute Christmas sales. The key is to attract customers, and you can boost profits with the following Christmas printing and marketing tips for last-minute sales.

 Christmas marketing tips

Make it convenient to buy from you

When time is fleeting, convenience is king. You can make it convenient for last-minute holiday shoppers to buy from you with gift-wrapping services, expedited shipping, and even gift selection services that help them find the perfect present for all the people on their lists.

Attract last-minute shoppers with direct-mailers

Direct-mail marketing is a great way to attract last-minute shoppers to your local retail shop or online store. Postcard printing is a cost-effective marketing strategy, while printing newsletters and booklets to send as last-minute gift guides can help you sell customers before they leave their homes. Consider targeting by demographics and making perfect gift suggestions by age groups and other segments: parents, children, co-workers and more.

 free Christmas card template

Free holiday card template from PsPrint’s holiday card template gallery. Design your own holiday cards online with the free online holiday card maker.

Offer discount incentives to promote quick sales

Buy-one-get-one-free offers are perfect for last-minute shoppers who are simply trying to check off everyone on their lists. Freebies make good incentives that can get customers in your door. Group discounts can encourage customers to shop – and buy – together. Consider adding in a loyalty rewards card with every purchase to promote sales after the new year.

Boost profits with impulse purchases

Print hang tags that prominently promote your Christmas discounts. Print window clings and place them on your storefront windows to draw in passersby. Use large-format vinyl banners to market your Christmas sales in strategic locations – outside the mall your store is in, for example, or along a busy traffic route. Use sticker printing to make your sale items stand out. All these strategies encourage impulse purchases, especially for last-minute shoppers who need to finish their shopping fast.

 Christmas basket bundle

Sell Christmas bundles

Move more products, faster, by bundling popular products with those that aren’t selling as quickly. Bundles in the form of gift baskets, pre-stuffed stockings, and niche gifts (for example, a car wash kit in a bucket for new car owners) make it easy for your customers to give meaningful gifts in a single purchase, and easy for you to sell more merchandise with less effort. Bundles are win-win’s for last-minute Christmas shopping.

Push gift cards for Christmas sales

Gift cards are popular gifts and perfect for last-minute Christmas purchases – which are often made simply because shoppers don’t know what to get everyone on their lists. Gift cards let recipients decide what they want. Print table tents or use business flyers to promote your gift cards to last-minute shoppers this holiday season, and you’ll not only earn the value of the gift card, but very likely additional revenue as shoppers tend to spend more than what their gift cards are worth.

Ready to cash in on last-minute Christmas sales? Attract more customers and maximize your ROI with premium discount holiday printing services.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.