Too Close To Christmas: Can You Make New Year's Sales?

Brian
December 21, 2014

I’ve always been boggled by the fact that Christmas and New Year’s are so close together; of course, the authors of the Gregorian calendar could hardly have envisioned the exhaustive succession of holiday parties faced by many modern people when they reformed the Julian calendar more than 500 years ago, much less the motivations of marketers to turn profits. Today, Christmas is a veritable feeding frenzy for marketers; and unless you sell party hats and champagne it would seem New Year’s is a lost opportunity in the wake of the biggest spending holiday of the year. Nothing could be further from the truth. Rather than limit your opportunities for New Year’s sales, Christmas actually creates opportunities. You just have to be savvy enough to see them. Which specific opportunities are available to you depends what type of industry you’re in, but consider the following:

  • Post-Christmas is prime time for returns. Can you “steal” returns from your competitors by offering better deals or more desirable products and services?
  • The last week of the year is the last hurrah for many people who intend to start focusing on life changes. How can you help them with their resolutions?
  • Many people give and receive gift cards for Christmas. Can you accept gift card “trade ins” to “steal” competitor business? Or, perhaps offer 10 percent in greater value for competitor gift cards – and do so profitably?
  • Many gifts require accessories to fully enjoy. Video game consoles, home entertainment systems, computers, mobile devices, and Blu Ray players, for example. Can you sell those accessories?
  • Not everyone celebrates Christmas, but everyone enjoys having fun. Can you reach those who do not celebrate Christmas with a dedicated marketing campaign?

As you can see, New Year’s isn’t too close to Christmas. In fact, it’s one of the better-placed calendar holidays because it’s poised to take advantage of all the opportunities Christmas creates. How can your business take advantage of New Year’s to boost sales?

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

No comments yet.

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

Sign Up and Save!