Custom Menus Boost St. Patrick’s Day Profits

March 9, 2016

Custom menus

If you operate a restaurant, bar and grill, or night club, you should consider printing custom St. Patrick’s Day menus to boost profits for the holiday. Custom menus draw attention to your St. Patrick’s Day specials, increasing the likelihood your patrons will order them. Whether you serve special St. Patrick’s Day entrees or mixed drinks (or even both), the following lists five ways you can print custom St. Patrick’s Day menus.

1. Full custom menu

You can recreate your entire menu design for St. Patrick’s Day. This option requires the greatest work and investment, but it’s also the most prominent: every customer will have to view your St. Patrick’s Day menu before they order. Highlight your most profitable specials to increase revenues.

2. Menu cards

You can print postcard-sized special menu cards featuring your St. Patrick’s Day menu items and place them in cardholders at each table and/or on your bar. This strategy puts your specials at an elevated level to help them stand out, and it’s a cost-effective way to promote your St. Patrick’s Day menu items without revamping your entire menu.

3. Table tents

Tried-and-true, table tents are perfect promotional pieces for your St. Patrick’s Day specials. Print table tents featuring your most profitable specials and place them on each table and on your bartop. Make them visually appealing to command customer attention and generate more orders for drinks, desserts, and special entrees.

4. Menu inserts

Print your St. Patrick’s Day specials on a dedicated flyer and insert it into your existing menu. This is another great way to make sure your menu items get noticed without incurring the investment of a total menu makeover. Flyers are cost-effective, so you can even print extras to place in your exterior windows and to send along with takeout orders.

5. Stickers

Finally, you can print stickers to place in strategic spots in your existing menu. Green stickers can help draw attention to St. Patrick’s Day specials, and can even be printed with photos of your dishes and drinks to make them appear more appetizing.

As you can see, you have plenty of options when it comes to promoting your St. Patrick’s Day specials with custom menus. When you’re ready to boost St. Patrick’s Day profits, maximize your return on investment with discount printing from PsPrint!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.