Whether environmental marketing is a business mainstay or just a buzzword to you, you can't deny that customers have become more eco-conscious and are actively seeking environmentally friendly products for their homes and businesses.
People are buying based on how green your products are. Environmental marketing is here to stay. Now, how will you take advantage of this market trend? Here's the thing: Just because your company isn't necessarily a “green product” company in the sense that you only sell eco-friendly products doesn't mean you can't promote products as being eco-friendly. You don't need to be a mail-order green product catalog company to harness the power of environmental marketing. Instead, evaluate all of your products and services to identify which are already green and which could be green with a few minor tweaks. Here are a few examples:
- Any mail-order catalog company (not just a green product company) can go green by printing catalogs on recycled paper
- A mechanic can promote eco-friendly services by recycling used oil and using recycled rags or paper towels
- A dog kennel can promote eco-friendly services by layering kennel floors with recycled paper or washable padding
- A restaurant could be eco-friendly by printing menus and place mats on recycled paper, using recycled paper napkins or washable cloth napkins, and by serving only food that has been organically grown without chemicals and artificial fertilizers or hormones
- A hotel could promote eco-friendliness by encouraging guests to reuse towels during their stays to cut down on water waste and detergent use
- An accounting or law firm could go green with recycled paper forms, contracts and other materials
- A cleaning company can market the virtues of its environmentally friendly services when it uses recycled materials and green cleaning solutions
- ... and the list goes on and on
No matter what business or industry you're in, there are undoubtedly ways you can easily go green with your products and services – even in the strangest places. Don't settle on going green for your own personal satisfaction – leverage the power of environmental marketing to promote your eco-friendly status to customers, and you'll earn a loyal customers base that buys from you purely because you've gone green.