6 Free Ways To Show Customer Appreciation

March 31, 2014

One of the best customer retention strategies in the world is to show customers how much you appreciate them. People naturally want to buy from other people who value their relationship, and will not buy from those who take them for granted. Demonstrating customer appreciation is easy and, in many cases, can even be free. You don’t need to wine and dine your customers to show them you care; instead, implement the following free ways to show customer appreciation into your overall marketing strategy.

1.  Make a phone call

After you’ve made a sale, or even if you failed to make a sale, make a follow-up phone call to see if your customer is happy with the purchase or if they have any questions. If you didn’t make a sale, you can still follow up to see if your customer was able to find what they were looking for – and then take the opportunity to ask what was more attractive about the option they picked over yours. Personally reaching out shows you care about your customers’ satisfaction, regardless of whether they’ve recently bought from you, and lays the foundation for future sales.

Phone Booth Flickr - Photo Sharing! - Google Chrome_2014-03-14_10-08-52-Optimized

Photo credit Abir Anwar via Flickr Creative Commons license


2.  Reciprocal business

If you’re a B2B company, always try to buy from your customers. I’m not saying you should unnecessarily spend money, but if you’re going to make a purchase anyway it doesn’t cost you any more to buy it from your customers. They’ll appreciate the reciprocal business, and they’ll return the favor.

MATCHA, july '08, sound of the sages Flickr - Photo Sharing! - Google Chrome_2014-03-14_10-11-32-Optimized

Photo credit Jennifer Yin via Flickr Creative Commons license


3.  Thank them publicly

Your blog, newsletter, email blasts, and social media accounts such as Facebook and Twitter present excellent opportunities to thank your customers publicly. Discuss the problem you were able to help solve, express your gratitude for being able to solve it, and wish your customers the best.

Thank You - Danke Flickr - Photo Sharing! - Google Chrome_2014-03-14_10-12-43-Optimized

Photo credit Cornelia Kopp via Flickr Creative Commons license


4.  Fix problems fast

If a customer has a problem, fix it now. Not tomorrow. Not this afternoon. Right now, as in immediately. Being attentive to customer concerns is one of the best ways to show respect; putting off customer problems and failing to satisfactorily resolve them in a timely manner demonstrates a lack of appreciation.

We solve problems. Flickr - Photo Sharing! - Google Chrome_2014-03-14_10-13-43-Optimized

Photo credit Nathan Naze via Flickr Creative Commons license


5.  Be courteous – and train your staff to be courteous

Smile. Shake hands. Be friendly, outgoing and courteous. Strive to help your customers, rather than simply make a sale. Train your staff to behave the same way. When customers come to you, they should feel safe and comfortable. They should trust you and your staff. Being courteous is the first step toward establishing trust.

SMILE Bigg Flickr - Photo Sharing! - Google Chrome_2014-03-14_10-14-43-Optimized

Photo credit Joyousjoyem-Blessings via Flickr Creative Commons license


6.  Remember them

Remember who your customers are and what their goals are. Take time to get to know your customers, so that when a customer calls you know their name is Bob, their wife is Mary, and their two kids (John and Sally) play tee ball. Understand what Bob’s goals are so you can play your role in helping him achieve them. When an opportunity presents itself, give Bob a call to tell him about it. You can’t care about someone you don’t know, and someone who doesn’t know you won’t be loyal.

studying... Flickr - Photo Sharing! - Google Chrome_2014-03-14_10-15-50-Optimized

Photo credit Stefano Mortellaro via Flickr Creative Commons license

What are your favorite free customer appreciation tips?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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