Give Everyday Things a Dual-Purpose Marketing Spin

June 19, 2014

One of the most efficient ways to market your business is to transform everyday items into marketing tools. When you give the things you (and your customers) use every day a dual purpose, you can vastly increase brand recognition and even foster brand loyalty. Most importantly, you can ensure your business is the first to come to mind when customers want to buy what you sell. The following lists several ideas for giving everyday things a dual-purpose marketing spin.


Car door magnets and bumper stickers are cost-effective ways to instantly transform the family SUV into a marketing mobile. Bumper stickers will be noticed by everyone who follows you; car door magnets have the benefit of being larger and more visible, plus they’re easily removable and even transferred between vehicles.

B&T Plowing - printed vehicle magnet Flickr - Photo Sharing! - Google Chrome_2014-03-21_11-51-48

Photo credit: Signarama Crystal via Flickr Creative Commons license



Notepads, envelopes, mailing labels, and return address labels printed with your logo and other brand information (plus your contact information) are perfect for branding your communications. Even better, give stationery sets away to your customers so they see your brand every time they jot down notes or send their own mail.

Fun, appropriate stationery Flickr - Photo Sharing! - Google Chrome_2014-03-21_11-52-32

Photo credit: Brett Jordan via Flickr Creative Commons license


Buildings and walls

If there’s an empty wall frequently passed by your target audience, contact the property owner to see if you can place your vinyl banners, posters, flyers and stickers on it. Promise to make the area more attractive while simultaneously marketing your products and services. An unattended wall can have as much marketing power as a billboard at a fraction of the cost, even if you have to rent space.

A Twitter Banner Draped Over The New York Stock Exchange For Twitter's IPO Fli_2014-03-21_11-53-18

Photo credit: Anthony Quintano via Flickr Creative Commons license



Do your customers love to read? Print custom branded bookmarks to give away and your brand will be prominently displayed with every turn of the page. Bookmarks are cheap to print and highly popular among bookworms.

bookmarks Flickr - Photo Sharing! - Google Chrome_2014-03-21_11-54-06

Photo credit: l.i.l.l.i.a.n. via Flickr Creative Commons license


Sports schedules

If your local community is fervent about its high school or college sports teams, print sports schedules on folded business cards to distribute. Include your branded information so your company gets noticed every time they check to see who their favorite team is playing next.

Football team vs Long Beach City College Flickr - Photo Sharing! - Google Chro_2014-03-21_11-54-59

Photo credit: Parker Knight via Flickr Creative Commons license


Emergency numbers and kitchen conversions

We’ve discussed before how adding value to your marketing materials can improve your reach. Print refrigerator magnets with emergency and other important numbers; or, print handy conversion charts for recipe measurements. If you can turn your magnets into helpful references, they will be used and your company will be noticed.

img_5737 Flickr - Photo Sharing! - Google Chrome_2014-03-21_11-55-41

Photo credit: Kenneth Freeman via Flickr Creative Commons license


These are just a few ways you can turn everyday objects into powerful marketing tools. Brainstorm ways to add relevance to your business and customer base, and you’ll have a hit. For example, a pizzeria that bakes gluten-free pizza would be wise to distribute a magnet that lists gluten alternatives and other information (along with their gluten-free pizza menu). The pizzeria’s customers will want to keep the magnets, and they’ll be tempted to simply order gluten-free pizza rather than cook their own meals every time they reference them.

With a bit of creativity, you can give everyday items a dual-purpose marketing spin that helps brand your business, foster customer loyalty and generate sales.

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

No comments yet.

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

Sign Up and Save!