Holiday Marketing Checklist

November 7, 2012

If you want to maximize your profits during the holiday season, you have to launch a  robust marketing campaign across several different channels.  Remember that all marketing spend constitutes an investment with an expected return, so don’t be afraid to make that investment so you can yield excellent profits for your Christmas, Hanukkah and all holiday marketing efforts. Track your return on investment so you can determine which methods are most effective for your company every year. That way you can make tweaks to underperforming strategies and invest more in your best performers, thus maximizing your return on investment. The following serves as a holiday marketing checklist your business can employ to maximize profits this holiday season.

Print Marketing

Select a minimum of three of the following print marketing strategies.

  • Catalogs
  • Flyers
  • Brochures
  • Posters
  • Banners
  • Postcards
  • Sales letters
  • Greeting cards
  • Hang tags
  • Table tents
  • Magnets
  • Newsletters
  • Notepads
  • Stickers
  • Calendars

Digital Marketing

Select a minimum of two of the following digital advertising strategies.

  • Website and shopping card
  • Email blasts
  • Social media marketing
  • Mobile marketing
  • Search engine optimization
  • Search engine advertising
  • Affiliate marketing
  • Blogs
  • Paid advertising
  • Third-party email lists
  • Forums
  • Press releases
  • Third-party shopping cards (Amazon, etc.)

Media Advertising

Select at least one of the following media advertising strategies.

  • Newspaper ads and inserts
  • Trade journal/magazine advertising
  • Radio advertising
  • Television advertising
  • Third-party newsletters
  • Third-party direct mailers (Valpak, etc.)

When you combine the power of all three marketing channels into one cohesive holiday marketing campaign, your company will be well-branded and your products, services, and special offers well-known when it’s time for customers to buy this holiday season. Be sure to partner with an experienced graphic designer, online printing company, and mailing house to ensure your holiday marketing campaigns run smooth at a fair investment, so you can maximize your profits this holiday season.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

[...] cards, posters, web ads, flyers, catalogs, postcards and more. The trick to a successful winter holiday marketing campaign lies in first commanding attention, but all too often designers fall back on the same winter hues. [...]

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.