How to Improve Your Sales Team’s Performance in 2017 with Print Marketing

December 28, 2016

Want to give your sales team the tools it needs to boost performance and increase sales in 2017? Print marketing can be your best ally. The following lists some of the most popular sales helpers and offers tips for creating print marketing tools that help your sales team close more deals.

 2017 sales tools

Business cards

Every salesperson has a business card, but you can print business cards that help your sales team by brainstorming ways to encourage follow-ups. Ideas include:

  • Listing all your products and services on the back
  • Turning your business cards into appointment reminder cards
  • A bold, memorable design and shape (such as ultra business cards)
  • Focusing on benefits – what will prospects gain by calling your sales team?
  • Link to online introductory videos, product demos, and interactive content

Sales sheets

Sales sheets are excellent tools for B2B sales, provided they:

  • Feature large, full-color images
  • Depict charts, graphs, or pricing breakdowns that demonstrate how your products and services will improve customers’ businesses
  • Include real customer testimonials and case studies
  • Link to online introductory videos, product demos, and interactive content

Booklets and catalogs

Booklets and catalogs are perfect leave-behinds that can offer in-depth information about your products and services. The best booklets and catalogs:

  • Showcase your products and services in use – they’re not simple product lists
  • Offer comparisons between product tiers and even competitor products
  • Include helpful how-to articles, testimonials, and case studies that show customers how your products and services will solve problems or otherwise improve their lives
  • Link to online introductory videos, product demos, and interactive content


Staple sales tools, brochures are most powerful when used as part of the sales presentation. Good brochures:

  • Offer visual and content cues to help salespeople walk prospects through features and benefits
  • Serve as compact sales meetings salespeople can use to augment their presentations
  • Help sell with large visuals and minimized content – they let your salespeople do the talking and make it easy for customers to remember important selling points post-meeting
  • Link to online introductory videos, product demos, and interactive content

Pocket folders

Pocket folders allow you to expand your overall offering while providing focus on specific products and services. They include all the sales tools your team needs to close the deal, including:

  • Brochures
  • Flyers
  • Sales sheets
  • Business cards
  • Booklets and catalogs
  • Stickers
  • White papers
  • Case studies
  • Testimonials
  • Pricing sheets

Give your sales team a veritable arsenal of print marketing tools, and they’ll have the meeting helpers and leave-behinds necessary to close more deals and increase sales in 2017. Remember: premium printing products lend a positive impression, but you don’t have to pay a fortune for them. Maximize your ROI with discount printing services

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.