How to Market Your Tutoring Business

August 2, 2016

If you want to start a tutoring business for extra cash or full-time income, you’ll need to market your tutoring services before you can make dollar one. The following lists 10 essential print marketing tools for tutors so you can quickly grow your tutoring business.

tutoring business

1. Business cards

Always keep business cards on-hand so you can pass them out to prospects whenever opportunity knocks. List your range of tutoring services, including focus subject areas and age/grade groups on your business cards, and make it easy for clients to contact you via phone or email.

2. Brochures

Brochures are great tools for explaining what tutoring services you offer and the benefits of your specific tutoring program. Hand them out to prospects and leave them with advisors, guidance counselors, and others who can refer clients to you.

3. Flyers

Post flyers throughout your school, campus, study and break time hot spots to spread the word about your tutoring business. Consider printing flyers with perforated tear-offs so prospects can easily remember your number or email address.

4. Window clings

Window clings are versatile tools for promoting your tutoring business. You can place them on your home windows, on your vehicle windows, and even on storefront windows in prominent places your audience is likely to see them.

5. Bumper stickers

Make sure everyone on the road knows you’re a tutor wit custom-printed bumper stickers. Even better, recruit friends and family members to sport your bumper stickers on their vehicles to double, triple, or quadruple your marketing reach.

6. Car door magnets

Take your marketing wherever you go with car door magnets. Unlike stickers and vehicle wraps, car door magnets are temporary and won’t mar your vehicle. Again, recruit help to instantly increase your marketing reach.

7. Banners and yard signs

Print large banners or multiple yard signs to place in your own yard as well as strategic places your audience is likely to see them: near schools and on campus. Keep your message simple and include your number, website URL, and/or email address so customers can contact you.

8. Postcards

Consider launching a direct-mail postcard campaign to reach a highly-targeted prospect list. Send postcards that offer a discount or free initial tutoring session to generate qualified leads.

9. Magnets

Print refrigerator magnets full of helpful study tips, links, and other resources so your audience can quickly reference them in a pinch. Be sure to include your tutoring business branding and contact information to get follow-ups. Magnets are useful and likely to be noticed every time your customer base goes to the fridge.

10. Door hangers

A strategic door hanger marketing campaign can double or triple your business practically overnight. Place door hangers in targeted neighborhoods where you see signs of school-aged children: sports and band participation window signs, for example. If you’re targeting college students, distribute door hangers to dorms and college housing areas.

Use these marketing tools to reach a well-targeted audience, and you can grow your tutoring business in no time. Be sure to maximize your return on investment with premium discount printing services

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.