July Small Business Marketing Checklist

Brian
June 23, 2011

The year is more than half over, and small businesses and marketers turn their attention to the summer months, seeking opportunities for increased sales and overall growth during the hot season. The following checklist lets you double-check that your marketing dollars are working their hardest for you.

  • Identify relevant-themed opportunities based on summer activities and holidays. Check out holidayinsights.com, where you'll find inspiration in facts such as July 4 is not only Independence Day, it's also National Country Music Day.
  • Develop a special time-limited offer to run through the month of July that will both entice your current customer base and motivate non-customers to become customers.
  • Launch a direct-mail postcard campaign to notify your mailing list of your special offer. Send respondents to your location or website. Have a follow-up plan for August.
  • Send current customers a personalized sales letter with a brochure or flyer detailing your special offer. Send respondents to your location or a website.
  • Print posters, flyers and banners to place in targeted areas in which they'll be viewed by your target audience.
  • Compliment your print marketing campaign with an online marketing campaign that includes your website, email marketing and social media.
  • Update your Facebook and Twitter pages twice daily.
  • If you have the budget, take out local radio, television and newspaper advertisements to compliment your print marketing campaign. For better quality and creative control, print your own inserts.
  • If you're in retail, print and send summer catalogs to your target audience. If you're in services, print and send calendars (through the end of 2012).
  • Submit at least two press releases to local and trade media regarding company news.
  • Sponsor sporting events, concerts, and other activities and place your posters, flyers, signs and banners wherever you are allowed. Brand your company but also print your special offer.
  • Find at least two opportunities to volunteer in your community.
  • Attend a business network group's meeting; if you're not in a group, find one. Make sure you have business cards at the ready.
  • Set up a trade booth and/or sponsorship tent at a local festival or celebration. Print table tents, flyers, posters, banners, brochures, sales sheets, stickers, notepads, and business cards to put on your counter and give away in promo bags.
  • Enter a float in a community summer parade. Place your banners on the float, and pass out candy or toys with business cards attached.
  • Brainstorm at least one creative way in which you can gain free publicity, either via a customer contest, giveaway, concert or other means.
  • Try to enlist at least one other business in a creative and mutually rewarding partnership, and print up flyers, cards or other materials to help promote this.
  • Try at least one marketing strategy you've never tried before.
  • Track your success and tweak your campaigns for even more success going into August.
  • Pat yourself on the back for doing everything you can (or at least that you can afford) to grow your business.
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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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