Leap Year Printing and Marketing Ideas

February 22, 2016

Thinking about running a special Leap Year promotion for your business? Leap Year and Leap Day are excellent opportunities for creative marketing campaigns that earn customer attention. Stand out from competitors with the following unique Leap Year printing and marketing ideas; after all, it’s not every year you get an extra day to focus on boosting sales!

Play on the number 29

You can create promotions around the number 29, for the 29th day in February. Examples include:

  •         Buy-One-Get-One-for-29-cents
  •         29% off sale
  •         $29 products sale

Promote your Leap Year special with a targeted direct-mail postcard marketing campaign and large vinyl banners strategically-placed to reach a large local audience and draw customers to your website or physical location.

Partner with neighboring businesses

If you’re located in a shopping area with plenty of other retailers nearby, you can partner with non-competing companies to create a special Leap Year sales day. Create an arrangement in which you all offer a special discount, incentive, or drawing for customers who visit all of your locations on Leap Day. Keep track by printing business cards that can be uniquely stamped at each location. Then, invite customers to “leap” from store to store!

Create a special Leap Year product

This is a perfect idea for pizzerias, restaurants, night clubs, wineries, and even breweries. Develop a special recipe, topping mix, cocktail, or brew just for Leap Year. Promote it heavily online, on social media, with postcards, and by placing flyers, posters, and banners where your target audience will take notice.

Host a Leap Day party

Another great idea for night clubs: host a special Leap Day party featuring entertainment, a Leap Year menu, and cool discounts to help patrons revel in an extra day to celebrate this year. You can send special VIP invitation cards to get guests to attend your event; and also employ posters and banners to help get the word out.

Ready to launch your Leap Year marketing campaign? Do it with discount printing from PsPrint!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.