No Luck Needed with These 3 St. Patrick's Day Marketing Ideas

March 4, 2015

St. Patrick’s Day is a great holiday for small business marketing, rife with themes you can employ in your marketing materials: leprechauns, pots of gold, clovers, and - of course - St. Patrick himself ridding Ireland of snakes. Regardless of your theme, successful St. Patrick’s Day marketing depends on sound strategies that motivate customers to buy. Some strategies are better than others, and you won’t need the luck o’ the Irish when you take advantage of the following three St. Patrick’s Day marketing ideas.

1.  St. Patrick’s Day coupon postcard

Develop a St. Patrick’s Day-themed postcard and send it to a mailing list comprised of those who meet your best customer demographics. Include a time-limited coupon or coupon code on your postcard to promote a special, can’t-refuse offer. Direct-mail postcard marketing is a great way to get customers in your store or on your website to boost St. Patrick’s Day sales. In fact, direct-mail postcards remain some of the most powerful tools when it comes to driving web traffic; and coupon postcards have a long track record of helping online retailers attract new customers. They’re tough to beat, especially when you combine a compelling offer with a well-targeted mailing list.

2.  Run a creative social media contest

St. Patrick’s Day lends itself well to social media contests that ask for customer participation: photo and video contests, in particular, can inspire interest in your brand, help you promote a special St. Patrick’s Day sale, generate more likes, and collect new email addresses for marketing. An example for Facebook: Ask customers to post St. Patrick’s Day-themed photos or videos that are in some way relevant to your business, let fans vote on the winning entries and simultaneously enter your drawing, and offer additional entries in return for shares. Consider boosting your post to your target audience to get more reach and participation. You’ll get a lot of attention for your company, promotion of your St. Patrick’s Day campaign, and to capture new leads. There are several contest apps available that make it easy to set up such a promotion.

3.  Find the pot of gold

If you own a retail business in a high-foot-traffic area, such as a mall, you can launch a pot of gold-themed St. Patrick’s Day marketing campaign. Hide “pot of gold” stickers throughout your store, and have customers who find them snap photos to share on Facebook. When they show the photos at the register, they get a discount or other deal. You can draw customers into your store with window clings that promote your “pot of gold” campaign and clover, rainbow, or leprechaun footprint floor stickers that lead customers to the game’s instructions. Of course, don’t make make the pot of gold stickers too hard to find – you want customers to participate, share, and buy! These St. Patrick’s Day marketing ideas can help you earn more attention for your brand and promote mid-March sales. Best of all, each strategy has a proven track record of success; no luck required (well, maybe just a little …).

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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