Top 8 Major League Baseball Slogans of 2012

April 5, 2012

The 2012 Major League Baseball season is in full swing, and I thought it a good time to touch on the fact that baseball, like all professional sports, is a business. And like any other business, marketing is a key component to baseball's success. Brand marketing is critical; in baseball, fans (customers) are passionate about (identify with) their teams, so conveying an image that is in line with fan expectations yet helps increase a fan base is one of the most important aspects of baseball marketing. With that in mind, let's take a look at the top 8 MLB slogans of 2012. Which is your favorite?

1. San Francisco Giants: “Let's Get Back. Together.”

This slogan alludes to the fact that the Giants were reining World Series champs when the season opened last year but failed to make the postseason in 2011. They can get back to the World Series with the fans' help!

2. Washington Nationals: “Natitude”

This slogan is obvious, but it's cool, memorable and fun to say. Try it and see.

3. Baltimore Orioles: “This Is Birdland”

Another cool, modern slogan that's easily committed to memory.

4. St. Louis Cardinals: “2011 World Series Champions”

The Cardinals' 2012 slogan says it all. There's nothing to argue with or misinterpret, just a factual statement that succinctly sums up the idea.

5. Oakland A's: “Green Collar Baseball”

I believe the Oakland A's 2012 slogan to be an appeal to fans facing a tough economy, playing on the blue collar theme injected with the club's core color, green.

6. Chicago Cubs: “It's A Way Of Life”

Few slogans are truer than the Cubs, who transcend sports by drawing large crowds despite a history – almost a stereotype – of losing seasons. The Cubs are a Chicago tradition and, indeed, a way of life for many.

7. Chicago White Sox: “Appreciate The Game”

After the 2011 slogan “All In” failed to inspire the team to make it to the postseason (they were, in fact, all “out”), the 2012 Chicago White Sox slogan draws attention to the nuances of how baseball is played, its history and the retreat it offers fans.

8. Pittsburgh Pirates: "Pride. Passion. Pittsburgh Pirates."

I've always liked the Pirates' logo because it looks like old-school baseball to me. Their 2012 slogan carries the same vibe.

About the Author:

Brian M. serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. His previous roles included managing editor for a hometown newspaper and club bartender for a group of quasi-alcoholics. When he’s not writing, he’s usually counting lost follicles and wondering what he ever did with his time before his two children were born.
Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Sonia's picture
Sonia January 07, 2016 03:22 am #

The White Sox slogan cracks me up! "Oh, come on, guys. We all know we're going to lose, so let's just appreciate the game."

Go Giants!

Brian's picture
Brian January 07, 2016 03:22 am #

I feel the same about the White Sox... almost has a minor league feel to it, doesn't it? Although I think the Giants' slogan is the best for their marketing purposes, I really love the "Natitude" slogan by the Nationals!

Anonymous's picture
January 07, 2016 03:22 am #

[...] My, how the NBA logos have changed since then! And, the NBA logos are of course not the only sports teams’ logos to have changed over time. It is also surprising how some logos stayed true to their original with [...]

Anonymous's picture
January 07, 2016 03:22 am #

The Cubs.....*****sigh*****

Anonymous's picture
January 07, 2016 03:22 am #

Rich, it's a way of life, man. :)

Brian's picture
Brian January 07, 2016 03:22 am #

Nobody probably cares, but that Giants logo is from the 80s. The current one hase more sharp angles, like the Pirates logo.

Anonymous's picture
January 07, 2016 03:22 am #

Brian, you're absolutely right - thanks for pointing that out! The 2012 Giants logo can be viewed here:

Anonymous's picture
January 07, 2016 03:22 am #

Get a life

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