10 Marketing Predictions for 2012

January 9, 2012

What will we see in the world of marketing for 2012? Allow me, your master prognosticator, to offer my 10 predictions. Just remember that if there's any truth to the whole Doomsday 2012 thing, all bets are off. 1. More mobile marketing More people have smart phones, tablets and other mobile devices as prices creep lower. That means more mobile marketing opportunities for a wider range of niche target customers. 2. Better targeting The semantic web is making it possible for marketers to more accurately present the right product and the right deal, at the right time, to the right customer. Strides made via online can be applied to the offline world. 3. More print marketing It's easy to believe that smart phones and the Internet will spell doom for print marketing, but print marketing is able to target customers without distraction. Print marketing is tangible; it feels more real, and it's true 3-D – no glasses required. Rather than put print out of business, electronic marketing will create the type of contrast that makes print marketing stand out. 4. Social media grows ad-heavy, customers “log off” No, I'm not suggesting that Facebook is going anywhere; but I am saying that the more companies abuse social media, the fewer “likes” and “follows” they're going to get. 5. More augmented reality So you hold your iPhone up to a pizza shop and a coupon appears “out of thin air.” Cool deal. Wait until you'll see a commercial unfold right before your eyes as though you were watching in on the street. 6. More PR PR can be cost-effective and it can lead to major recognition (and third-party validation) via news and social media outlets. I expect more small- to mid-sized businesses to jump aboard the PR train. 7. Content reigns You've heard that content is king. It's still true. The question, however, is what will the content be? Text, videos, interactive games, Tweets or even AR: I don't know if any will emerge as being superior, so customers will have to dabble in at least two or three of these areas to remain competitive. 8. Comprehensive marketing software for micro businesses Do you know what I hate? The convoluted software that attempts to pass itself off as marketing software for entrepreneurs and other micro businesses. Every single effort to create a well-rounded online software package that helps the super small businesses create and track campaigns as part of an integrated marketing strategy, complete with customer management, has fallen way short of expectations. It's either too expensive, lacking features, or it requires a team of people to use it. This is a major opportunity for a smart software company to jump in the game and cater to micro businesses, such as freelance graphic designers. 9. More shoving by the big boys The more technologically advanced marketing solutions get, the more expensive it will be to compete. Small businesses suffer when the big boys spend big money. Despite my previous example, don't expect the corner pizzeria to have an augmented reality ad play on your smart phone. 10. Greater opportunities for the small guys While the “big dogs” are clamoring for their slice of the premium pie, the rest of us will engage in smart marketing that contrasts with their efforts, costs less money, and yields big returns. Simple web marketing, print marketing, and intelligent PR campaigns will elevate companies from start-up to superstar status. Image Credit: Creative Commons license Sarah Ackerman via Flickr.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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