Why You Need to Send Holiday Cards to Your Clients

November 30, 2015

image[112] Do you send holiday cards to your clients? If not, you’re missing a golden opportunity to show customer appreciation and make your clients feel valued – a critical component of customer retention. The following presents three reasons why you need to send holiday cards to your clients.

1. Client retention

We all want to do business with people we feel value us, and holiday cards are a great way to express your appreciation. In fact, holiday cards should be an integral part of your customer retention strategy. When you wish your customers happy holidays, you’re not just saying “thanks for spending money with me.” You’re saying “I truly value you as a person, not just a customer, and I am thankful for our relationship.” That type of sentiment goes a long way with customers. image[116]

2. Personalized gift-giving

Another great way to show clients you appreciate them is to give them gifts – no-strings-attached tokens of your gratitude. The more personalized your gifts, the more impact your holiday cards will have. For example, if you have a great client who loves the local basketball team, you could add a couple of courtside tickets to your holiday cards. Maybe you have a client who loves gourmet coffee – a gift card to a local coffee shop might be the ticket. You don’t have to go overboard with gift-giving: send holiday cards to all your clients, but save the gifts for your best clients. image[118]

3. Stand out from competitors

Everyone is going to send emails this holiday season, but how many are going to send physical holiday cards? When you send holiday cards to your clients, you’re sending a tangible expression of gratitude they can hold, touch, and feel. They can see it offline, lending a real-world quality to your relationship. Go the extra mile to handwrite a personal note, and you’ll expose your human side while demonstrating you truly care about each individual client. The mass emails your competitors send will hardly stack up to that. You don’t need to be a professional designer to send custom holiday cards – use the PsPrint Design Library to design and print your own personalized holiday cards today.

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

No comments yet.

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

Sign Up and Save!