Oktoberfest: Raise a glass (and awareness) with coaster marketing

September 6, 2018

Oktoberfest presents unique marketing opportunities for businesses that want to reach an audience that’s enthusiastic about food and drink, which is why Oktoberfest season is perfect for coaster marketing. Though the world’s largest Oktoberfest celebration is held in Munich, hundreds of related festivals are held each year in the United States. In fact, more than 575,000 people attend Oktoberfest Zinzinnati alone – and that’s just the tip of the iceberg nationwide.

Indeed, millions of Americans celebrate Oktoberfest, and the traditional German holiday isn’t confined to festivals. Bars and restaurants are excellent opportunities for promoting Oktoberfest specials to a receptive audience, and coaster printing is a fantastic way to put your message in front of every patron. The following details why you should pour some of your promotional budget into coaster marketing during Oktoberfest.

coaster printing

Coasters reach a targeted, enthusiastic audience

Coaster marketing is perfect for reaching a well-targeted audience that’s receptive to your message. This is particularly true if you have a natural tie-in to Oktoberfest. For example, if you’re a microbrewery that wants to sell its German-inspired brews or a restaurant that sells traditional German dishes during Oktoberfest.

Your company doesn’t need to play a role in Oktoberfest celebrations to take advantage of coaster marketing, either: all you need to do is print Oktoberfest-themed coasters to market your fall promotions in restaurants and pubs, and at Oktoberfest events.

printed coaster design

Coaster designed by Joanne Shipley

Coasters can promote instant action

There’s no doubt coaster marketing is great for branding, but coasters can also motivate customers to take instant action. Ideas include:

  • Influence customers to order your craft beer at a bar
  • Influence customers to order a special seasonal dessert at a restaurant
  • Ask customers to engage with their smartphones via social media, perhaps with an instant photo contest
  • Encourage customers to sign up for your email newsletter or join your VIP club on the spot to get an instant discount

Consider the environment your customers will be in when they see your coasters and how you can leverage that to get them to take instant action. It’s a great way to sell more food and drink, boost branding efforts online with social sharing, and collect contact information for future marketing.

cold brew coaster

Coaster design by Bill Dais for Luna Cafe

Coasters are an easy sell

What if you don’t own a restaurant or bar? You can still use coaster marketing to reach your audience. In fact, coasters are among the easiest marketing tools to “sell” to restaurants and bars. You’re providing value, at no cost to them, in return for the ad space.

Their patrons want coasters. You can provide them. If a restaurant or bar is hesitant, you can always offer to split the marketing: your promotion on one side, theirs on the other.


Coasters for Daddy Ramen

Coaster printing tips

There’s no question coasters are excellent Oktoberfest marketing tools. Make your coasters more attractive with triple-layered coasters: a color core (for edge color) wrapped with either 120 lb. textured ultra white paper (perfect for full-color designs) or 100 lb. light brown kraft (best for solid color designs). Both are available in square or circle shapes. You can even download free coaster layout templates, so it’s easy to go from design to print.

Ready to boost Oktoberfest profits with coaster marketing? Do it for less with discount coaster printing today!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.