Partner with a Restaurant to Promote Your Non-Food Business

November 5, 2013


photo credit: Marty.FM via photopin cc

If you’re seeking unique and powerful ways to promote your business, consider partnering with a popular restaurant frequented by your target customer base. Restaurants are perfect promotional partners for many businesses because they receive a ton of customer traffic every single day. When you partner with a restaurant, you can expose your business to hundreds or even thousands of customers every week. The key to successfully partnering with a restaurant is to develop a mutually beneficial business relationship. Like you, restaurants are always seeking ways to grow their own businesses and increase profits. The following lists five ways you can partner with restaurants to help one another’s respective businesses.

1.  Cover printing costs

Offer to cover the printing costs of menus, table tents, placements, take-home menus and banners. In return, you get to promote your company on part of each piece. You might, for example, print table tents that promote one of the restaurants desserts on one side, and your company on the other.

2.  Trade services for ads

If you have a service that restaurants need, you could offer to trade your services for ad space on menus, table tents and other areas in the restaurant (or even outside the restaurant, such as with a vinyl banner).  A web designer, for example, could offer to build a website for a restaurant in return for ad space.

3.  Mobile coupons

Consider creating an offer in which restaurant customers receive an instant discount by signing up for your mailing list, liking your Facebook page, or “checking in” via their mobile devices. Cover the discount and share any contact information with the restaurant. Use table tent, menu or placemat QR codes to make the process easy for customers.

4.  Give coupons to your customers

One of the simplest ways to partner with restaurants is to share coupons for one another’s businesses with each other’s customers. Doing so helps you add even more value to your customer relationships and drives customers to one another’s businesses.

5.  Host a cross-promotional event

You might operate a business that’s perfect for a cross promotion with a restaurant. A vineyard, for example, might host a wine-tasting at a restaurant. A DJ might host a trivia or “name that tune” night. Think about how you might be able to add value to the dining experience with a cross-promotional event, and restaurants will embrace the opportunity to help you promote your business. How else can you partner with restaurants to promote your business?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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