1. Cover printing costs
Offer to cover the printing costs of menus, table tents, placements, take-home menus and banners. In return, you get to promote your company on part of each piece. You might, for example, print table tents that promote one of the restaurants desserts on one side, and your company on the other.
2. Trade services for ads
If you have a service that restaurants need, you could offer to trade your services for ad space on menus, table tents and other areas in the restaurant (or even outside the restaurant, such as with a vinyl banner). A web designer, for example, could offer to build a website for a restaurant in return for ad space.
3. Mobile coupons
Consider creating an offer in which restaurant customers receive an instant discount by signing up for your mailing list, liking your Facebook page, or “checking in” via their mobile devices. Cover the discount and share any contact information with the restaurant. Use table tent, menu or placemat QR codes to make the process easy for customers.
4. Give coupons to your customers
One of the simplest ways to partner with restaurants is to share coupons for one another’s businesses with each other’s customers. Doing so helps you add even more value to your customer relationships and drives customers to one another’s businesses.
5. Host a cross-promotional event
You might operate a business that’s perfect for a cross promotion with a restaurant. A vineyard, for example, might host a wine-tasting at a restaurant. A DJ might host a trivia or “name that tune” night. Think about how you might be able to add value to the dining experience with a cross-promotional event, and restaurants will embrace the opportunity to help you promote your business. How else can you partner with restaurants to promote your business?