30 Places to Leave Your Business Cards

Brian
October 6, 2013

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photo credit: massdistraction via photopin cc

I’m a staunch advocate of leaving your business cards anywhere and everywhere your potential customers will find them. Business card printing is cheap, so you can distribute hundreds or even thousands of business cards in targeted areas for an incredibly minimal investment. Of course, I’m not saying you should leave your business cards as litter for others to clean up; however, I am saying to strategically place your business cards in areas your customers will see them, take them, and perhaps call you to learn more about your products and services. The following lists 30 places you can leave your business cards to help increase brand awareness and earn more business.

  1. On counters of non-competing businesses that share your target customer base
  2. In hotel card racks; if you’re a B2B company, in hotel rooms. Some concierges will hand your business cards out for you
  3. Chamber of Commerce card rack
  4. Convention and Visitors’ Bureau card rack
  5. In relevant library and bookstore books, especially how-to’s
  6. In with all product shipments
  7. At trade show booths
  8. On public bulletin boards
  9. In clean public restrooms, perhaps taped or inserted along the edges of mirrors
  10. In all sales letters/sales packages
  11. At restaurants and bars
  12. At the barber – many have bulletin boards for business cards
  13. At salons, especially if you offer a relevant and non-competing service
  14. In phone books, specifically public yellow pages where your business is listed
  15. In with all invoices
  16. In with all bill payments – you never know when your payees need your products and services
  17. Gas station counters and card racks
  18. Coffee shops
  19. Under windshield wipers, where legal and relevant
  20. In doctor office waiting rooms
  21. At airports, airport lounges, etc.
  22. At bus stations and bus stops
  23. In taxis; some drivers will hand your business cards out for you for a kickback
  24. Specialty shops, particularly niche retailers relevant to your business and audience
  25. College bulletin boards – on campus
  26. At the bank; network with tellers, loan officers, and managers who will promote your services
  27. With your accountant or bookkeeper, especially if you’re a B2B or residential service company
  28. Business/startup centers if you’re a B2B
  29. Vending areas
  30. Friend and family member automobiles – it sparks conversation, and they might be willing to help distribute your business cards

 

Remember, the key is relevance. Place your business cards in areas your target audience is likely to see them, and you’ll increase your brand awareness and even motivate a few phone calls. Where else can you distribute your business cards?

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

These are quite clever, Brian. Especially slipping them into relevant books at stores and libraries. Its fun to wonder just when that card you "planted" will work for you. Do you track your biz cards?

Anonymous's picture
January 07, 2016 03:22 am #

Thank you, Kevin! You could track business cards in a number of ways (custom phone numbers, custom URLs, QR codes, etc.) but it might prove difficult to track individual business cards unless you specifically ask prospects where they found them. Those placed in certain geographic locations might be easier to track, simply based on where a client lives. Of course, with a bit of creativity you could print sticker sheets with variable data, and place stickers on business cards to help track them individually. Or, you could print smaller batches of business cards, each batch for a specific distribution strategy, which could aid in tracking. I agree the ability to measure response is valuable; at the same time, business cards are so cheap to print it's worth planting them everywhere to see what response you get as a whole. Thanks for posting!

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