
Postcard-to-website marketing is an easy strategy, especially when you use our easy-to-personalize postcard designs in our gallery, like the one pictured above.
- Start by setting definitive and measurable goals for the year
- Next, break down those year goals into smaller segments: monthly, weekly, and daily goals and tasks that must be performed to achieve your bigger goals
- Define your focus: why should customers buy from you this year?
- Define what metrics matter: a viral video that gets a million hits but converts no sales is not effective marketing
- Determine what tasks to delegate so you’re free to manage your marketing efforts
- Hold a social media contest, which can yield hundreds or even thousands of new fans and followers
- Publish solution-based content on your website to give customers value
- Develop a robust, repetition-based direct-mail marketing campaign
- Optimize your website landing pages for conversions (or hire someone to do it)
- Try re-targeting, which is online ad repetition for those who have already responded to your marketing but have not yet made purchases
- Take lots of photos to publish via social media sites such as Facebook
- Print letterhead that features your QR code, web URL, social media handles, and even current promotions
- Revisit email marketing and optimize it for customer value and conversions
- Go big with outdoor marketing: large format vinyl banners, big posters and flyers that can’t be ignored
- Establish a Facebook sales funnel
- Postcard-to-website or postcard-to-mobile site/app marketing
- Go mobile: get a mobile (or responsive) website and promote a value-added mobile app to your customers
- Try a new social media site (that’s not Facebook, LinkedIn or Twitter)
- Shoot videos for your website and social media websites – make them interesting, fun and funny
- Produce short videos for Vine
- Redesign your business card to share your social media profile and to offer incentives for becoming a fan
- Become (or hire) a PPC expert to help generate greater revenue through digital marketing
- Print greeting cards to send to your best customers. Thank them for their business and include a special offer
- Invest in PR. It might not be considered marketing, but effective PR can boost sales dramatically
- Print interactive brochures that engage customers and immerse them into fun, useful or valuable apps, product demonstration videos, or other resources they’ll love
- Focus on publishing interesting, shareable content rather than SEO
- Print booklets your customers will find useful: how-to guides, for example, to help customers with just about anything
- Hit the streets with a well-targeted door hanger marketing campaign: it’s cheap, easy and impossible to ignore
- Get busy blogging: on your own site and as a guest for other blogs. Forget the sales pitch and offer valuable solutions to foster your reputation as a trusted expert
- Interact with your customers’ communities, both online and off. Get involved in your local community, and become a helpful resource on online forums and social media websites
What marketing strategies will you try?
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