Postcards, Booklets and More: 30 Marketing Strategies to Try

February 10, 2014

Postcard-to-website marketing is an easy strategy, especially when you use our easy-to-personalize postcard designs in our gallery. Postcard-to-website marketing is an easy strategy, especially when you use our easy-to-personalize postcard designs in our gallery, like the one pictured above.

Postcard-to-website marketing is an easy strategy, especially when you use our easy-to-personalize postcard designs in our gallery, like the one pictured above.

What marketing strategies will you try this year? That’s a tough question to answer for many small businesses, especially when thousands of available marketing strategies make it impossible for any company to fully explore all of them. Moreover, small businesses have a need to stick with what has historically worked or risk losing the sales they know how to earn. That said, your company’s growth is dependent on your ability to try new marketing strategies that have the potential to help you identify new and lucrative revenue streams. No matter how you traditionally market your business, in 2014 you need to make some room (and budget) space to try something new. For your inspiration, here are 30 marketing strategies to try in 2014.

  1. Start by setting definitive and measurable goals for the year
  2. Next, break down those year goals into smaller segments: monthly, weekly, and daily goals and tasks that must be performed to achieve your bigger goals
  3. Define your focus: why should customers buy from you this year?
  4. Define what metrics matter: a viral video that gets a million hits but converts no sales is not effective marketing
  5. Determine what tasks to delegate so you’re free to manage your marketing efforts
  6. Hold a social media contest, which can yield hundreds or even thousands of new fans and followers
  7. Publish solution-based content on your website to give customers value
  8. Develop a robust, repetition-based direct-mail marketing campaign
  9. Optimize your website landing pages for conversions (or hire someone to do it)
  10. Try re-targeting, which is online ad repetition for those who have already responded to your marketing but have not yet made purchases
  11. Take lots of photos to publish via social media sites such as Facebook
  12. Print letterhead that features your QR code, web URL, social media handles, and even current promotions
  13. Revisit email marketing and optimize it for customer value and conversions
  14. Go big with outdoor marketing: large format vinyl banners, big posters and flyers that can’t be ignored
  15. Establish a Facebook sales funnel
  16. Postcard-to-website or postcard-to-mobile site/app marketing
  17. Go mobile: get a mobile (or responsive) website and promote a value-added mobile app to your customers
  18. Try a new social media site (that’s not Facebook, LinkedIn or Twitter)
  19. Shoot videos for your website and social media websites – make them interesting, fun and funny
  20. Produce short videos for Vine
  21. Redesign your business card to share your social media profile and to offer incentives for becoming a fan
  22. Become (or hire) a PPC expert to help generate greater revenue through digital marketing
  23. Print greeting cards to send to your best customers. Thank them for their business and include a special offer
  24. Invest in PR. It might not be considered marketing, but effective PR can boost sales dramatically
  25. Print interactive brochures that engage customers and immerse them into fun, useful or valuable apps, product demonstration videos, or other resources they’ll love
  26. Focus on publishing interesting, shareable content rather than SEO
  27. Print booklets your customers will find useful: how-to guides, for example, to help customers with just about anything
  28. Hit the streets with a well-targeted door hanger marketing campaign: it’s cheap, easy and impossible to ignore
  29. Get busy blogging: on your own site and as a guest for other blogs. Forget the sales pitch and offer valuable solutions to foster your reputation as a trusted expert
  30. Interact with your customers’ communities, both online and off. Get involved in your local community, and become a helpful resource on online forums and social media websites

What marketing strategies will you try?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.