5 Powerful (Yet Cheap) Guerrilla Marketing Tactics for Small Business

April 27, 2014

Guerrilla marketing presents cheap ways for small businesses to market their products and services, but many “advertised” guerrilla marketing tactics are elaborate and well outside small business budgets. The real root of guerrilla marketing is a cheap, unexpected and memorable strategy; you don’t have to manufacture huge outdoor displays to command customer attention. All you really need are ideas like the following five powerful (yet cheap) guerrilla marketing tactics for small business.

1.  Creative stickers

Print stickers that work with their environments to generate interest. The more creative, the better; and, you can even be a bit funny. In fact, funny stickers are some of the best guerrilla marketing tools available. In this example, Demographic Tattoos placed stickers on bathroom mirrors to promote it’s “try before you buy” philosophy. Creative Uses of Stickers in Advertising - Google Chrome_2014-01-14_07-00-20-Optimized

2.  Engaging flyers

Flyers are perfect for guerrilla marketing, especially when they’re die cut to encourage customer interaction. Such flyers are practically impossible to ignore and beg potential customers to snag your number. In this example, an MMA business attached flyers to trees with an attention-getting karate-style headband or black belt. MMA Fighting Guerrilla Marketing on a Tree In A Gorilla Costume - Google Chrom_2014-01-14_07-03-32-Optimized

 3.  Street team handouts: Postcards, flyers and more

You can employ a street team to hand out postcards, club card flyers, business cards and other promotional products to encourage customers to give your business a try. In this example, street marketing specialists Alt Terrain demonstrate how to command attention with a street team and promote an upcoming television program.

HBO Curb Your Enthusiasm Street Marketing in New York City and Los Angeles for Red Tettemer + Partners from ALT TERRAIN on Vimeo.

4.  Sidewalk chalk

One of the most affordable guerrilla marketing strategies for small business is to purchase a few sets of sidewalk chalk then set your favorite artist loose to creatively promote your company on local sidewalks, walls, and streets. Here, a website is promoted with colorful sidewalk chalk. Sidewalk and Street ChalkChalking MarketingAdvertisingPromotion from Massivem_2014-01-14_07-14-46-Optimized

 5.  Vinyl banners

Going big doesn’t have to be expensive; printing a large-format vinyl banner and staking it in a busy area is bound to command customer attention. This banner by Gavula Design advertises a city-wide shopping extravaganza to benefit the public school system. outdoor banner - Google Search - Google Chrome_2014-01-14_07-44-01-Optimized What are your favorite guerrilla marketing tactics for small business?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.