5 Print Marketing Items That Make Customers Happy

March 8, 2012

Fast fact: March is International Mirth Month. For the vocabulary-challenged, mirth is amusement, glee, joy, hilarity – it's feel-good happiness. We'd all love our customers to be mirthful, especially when it comes to buying our products and services. So, what marketing materials make customers happy? Well, ideally, all of our marketing materials will accomplish this feat. Branded marketing makes customers feel as they're part of the in crowd, and that should make them happy. Humorous attention-getting marketing materials make people laugh, so that qualifies. And many forms of marketing deliver a special offer that allows customers to save money – and that, above all, should make customers happy. But I'm not talking about how your promotional message or product benefits can create happy customers. I'm talking marketing materials that customers are happy to receive because of what they are, not what they say. The type of promotion that customers will keep around for awhile, just to use and look at. The type of marketing material that earns you big profits. With that in mind, let's examine five print marketing items that make customers happy. 1. Calendars Calendars make customers happy because they are useful. And because they're referenced every day, you have 365 chances to promote your products and services – and make sales – every year. 2. Booklets You can print informative booklets that have real value for your customers. A great example would be a booklet on properly setting up and caring for a saltwater aquarium, which a saltwater fish store could use as a vehicle for product promotion. 3. Notepads Notepads are useful for anyone who jots notes. Professionals who attend many meetings and secretaries who answer phones come to mind as excellent choices for notepad giveaways. Your notepads can list your brand as well as product and service promotions. 4. Bookmarks When you print bookmarks with themes your customers love on one side and your marketing pitch on the other, everyone wins. 5. Magnets Few people throw away magnets because they're so handy for attaching papers, kids' homework, and save-the-date reminders to refrigerators and filing cabinets. They're also great for promoting your company.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.