What Is Your Professional Reputation?

September 30, 2013

large_159744546-Optimized Do you know what your professional reputation is? You should, given that your reputation is a major selling point – provided its good. In fact, the Research Institute says that companies that have high reputations are worth as much as 150 percent more than those that do not. And in an age in which anyone can publish what they think about you for the whole world to see, it literally pays to cultivate a good professional reputation. If you don’t know what your professional reputation is, it’s time to find out. There are many professional reputation management tools available to help you discover, monitor and even improve your reputation. Reputation.com, for example, lets you conduct a quick search to discover your reputation. You can then sign up for paid services to monitor and improve your reputation. You can also take advantage of free professional reputation monitoring and management tools. BrandYourself walks you through the process of promoting your reputation in search engines (and you can have a professional do it for you for a fee).  The Reputation Institute has a free online reputation diagnostic tool. A few other free reputation resources include: Google Alerts: Sign up to receive keyword-based alerts, delivered to your inbox. Complaint Search: Enter your company name to search more than 40 different complaint websites. KnowEm?: Search more than 550 social profile websites to see if your name is taken. You can also hire professionals to populate those sites with information about you. Social Mention: A quick search reveals the most recent mentions of your company on social media. Monitor This: Create a keyword-based search term (your company name), then plug the generated code into your RSS reader for continual monitoring. Ultimately, it’s up to you to monitor your reputation and work to promote a positive image; but what can you do if you find negative reviews and comments about you or your company? Countering with more positive content can help by outnumbering negatives and generating higher search engine and social media rankings. If you find a negative that is erroneous or has been properly attended to, you can contact the person or website responsible and ask for the negative content to be edited or removed. You can also offer a response that turns a negative into a positive. For false claims, you can also consider legal action; if your argument has merit, a cease and desist letter could convince others to remove negative content. photo credit: Orin Zebest via photopin cc

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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