Whether you're new to the game or an old marketing dog, you can always learn new tricks that will keep you current with customers, increase response rates and blast profits through the roof. Some of the 10 new resources for direct marketing inspiration are old standbys, though not everyone has diligently read them; others are relatively new to the scene or are often overlooked, though they provide unique and valuable information not found elsewhere. My suggestion? In 2010, soak up every bit of advice you can get. It's going to be highly competitive, and you need to be on your A-game to survive, much less get ahead. 1. Advertising Age An old dog I bet you haven't been religious about reading with plenty of free – and valuable – articles online. 2. Market Research World Need some good market research for your next product or service launch but don't want to pay a fortune? Market Research World has great data for free. Many of the documents link to full, paid reports, but you can still glean valuable information from this site without dropping a dime. 3. Seth Godin Mr. Godin is already read by legions of fans. Are you one of them? 4. Bob Bly A direct marketing guru, though he doesn't post as often as I'd like, when he does its direct marketing gold. Not only can Bly tell you how to direct market, he can prove his methods work. He continually sells his strategies to other copywriters through a wide range of digital and print products with great success. 5. BNET BNET isn't solely dedicated to direct marketing. In fact, it covers as much in employee management and customer relations as it does in marketing at all – but its marketing articles are absolute gems. Subscribe to the newsletter to get the juiciest headlines delivered to your inbox. 6. Cool Marketing Stuff A rogue outlet for many direct marketing resources with a focus on the new, the bold and the cutting edge. Since it's not updated every day, I suggest taking a weekly stroll through this site's headlines. 7. Marketing Experiments A unique marketing training website that also offers free articles and other pro bono resources. Worth looking at, especially if you're after cold hard facts. 8. AB Tests Compares A/B tests to see which version outperformed the other and displays the true results. Very valuable for creating your own direct marketing campaigns. 9. Which Test Won? Very similar to AB Tests, except this site turns A/B testing into a game. First, you pick which you think yielded the best conversion or response rate. Then the site tells you the truth. By making it a game, it is both fun and educational – and I think it can really help lend a knack for crafting stellar direct marketing materials. 10. PsPrint Resource Base Last but certainly not least, you can be inspired by a plethora of direct marketing ideas, examples, samples, advice and results by reading the articles on PsPrint. The Resources section is broken down into several sub-sections that cover direct marketing for specific industries, holidays, green agendas, types of marketing materials and much more.
10 New Resources for Direct Marketing Inspiration in 2011
January 25, 2011
Britt January 07, 2016 03:21 am
Ooh the A/B tests site looks great. Thanks Brian!
Brian January 07, 2016 03:21 am
If you like the A/B tests try the "Which Test Won?" site as well - it's a lot of fun trying to guess and can help hone your own marketing skills. Thanks for the comment Britt!
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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.