September Already? Time to draft your 2014 holiday marketing plan!

Brian
September 9, 2014

September is here, and that means it’s time for your small business to start planning for the upcoming holiday marketing season. The following lists some of the most popular upcoming holidays along with marketing tools you might want to slip into your holiday marketing plan.

Halloween (October 31)

Scare up sales with the following Halloween marketing tools:

  • door hangers
  • posters
  • flyers
  • banners
  • stickers
  • sales sheets
  • bookmarks
  • tablet tents
  • coasters

Veterans Day (November 11)

Honor those who have served and launch special sales for the holiday with these marketing tools:

  • postcards
  • posters
  • flyers
  • stickers
  • newsletters
  • banners

Thanksgiving and Black Friday (November 27 and 28)

Better be prepared for the busiest shopping day of the year with these marketing tools:

  • catalogs
  • sales sheets
  • ad inserts
  • postcards
  • posters
  • flyers
  • banners
  • invitations
  • greeting cards
  • table tents

Christmas (December 25)

Land last-minute holiday sales by continuing your marketing efforts up to the big day with these Christmas marketing tools:

  • catalogs
  • ad inserts
  • postcards
  • posters
  • flyers
  • banners
  • invitations
  • greeting cards
  • table tents
  • letterhead
  • sales sheets
  • booklets
  • calendars
  • sales letters/packages
  • magnets
  • labels
  • envelopes

New Year’s Eve/New Year’s Day (December 31/January 1)

Ring in the New Year with new profits! These marketing tools can help you earn them:

  • invitations
  • greeting cards
  • posters
  • flyers
  • banners
  • calendars
  • ad inserts
  • postcards

Of course, these aren’t the only marketing materials you can consider; take advantage of those that stand a good chance of yielding excellent return on investment in your field. In addition, promotional tools such as pens, trick or treat bags, and coolie cups can be great branders during the holiday season. Finally, you should integrate your print marketing with digital/mobile marketing strategies, including ad placement, email, website and social media marketing. Finally, you can augment your holiday marketing by taking out television and radio advertisements. When it comes to holiday marketing, don’t be afraid to get creative – especially if you operate a local small business tasked with competing against the Wal-Marts of the world. Be unique, be different, and be special, and you’ll have a happy holiday season!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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