Spare me the Marketing 101 lesson, right? The best way to guarantee your flyers will get noticed is to focus on placement, and the more shocking the better. People remember the unexpected; it catches them off-guard and forces their brains to recognize, analyze and remember. Isn't this exactly what your flyers should be doing for you? So let's establish that flyer placement is just as important as flyer printing in the first place. Let's also acknowledge that shocking your audience with creative placement will be far more effective than, say, tacking your flyer to a community bulletin board (where everyone is competing for attention). Additionally consider that sometimes context and placement work together to make a flyer shocking. For example, a flyer inside a grocery store is not shocking. A PETA flyer inside a grocery store, on the other hand, has the potential to be rather shocking indeed. Thus, here are my five favorite shocking places to post flyers: 1. Restroom stalls – Shock your target audience by giving them something to read while they're taking care of business. 2. Ceilings – Anywhere your customers are forced to look up is a great place to catch them off-guard. Good examples include the ceilings in dentist and chiropractor examination rooms, and you can also pull this off in hair salons and in tandem with a wall-based flyer that says “Look up!” 3. Inside books – Work out an arrangement with a bookstore or library to stuff targeted books with flyers. Imagine your customers' surprise when they flip open to your “page”! 4. Coat racks – Coat racks are perfect for a “what's this?” moment between you and your customers. 5. On people – Remember the “kick me” signs of our youth? We've been compelled to read anything taped to another's back ever since. Image use via Riding A Buttertub
Shocking Places for Flyers
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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.