Flyer printing is perfect for marketing to the masses, yet it still allows you to control your targeting. Everyone who has studied marketing will tell you that you have to get attention first, and so you have to have a compelling image, a powerful headline and on and on.
Spare me the Marketing 101 lesson, right?
The best way to guarantee your flyers will get noticed is to focus on placement, and the more shocking the better. People remember the unexpected; it catches them off-guard and forces their brains to recognize, analyze and remember. Isn't this exactly what your flyers should be doing for you?
So let's establish that flyer placement is just as important as flyer printing in the first place. Let's also acknowledge that shocking your audience with creative placement will be far more effective than, say, tacking your flyer to a community bulletin board (where everyone is competing for attention). Additionally consider that sometimes context and placement work together to make a flyer shocking. For example, a flyer inside a grocery store is not shocking. A PETA flyer inside a grocery store, on the other hand, has the potential to be rather shocking indeed.
Thus, here are my five favorite shocking places to post flyers:
1. Restroom stalls – Shock your target audience by giving them something to read while they're taking care of business.
2. Ceilings – Anywhere your customers are forced to look up is a great place to catch them off-guard. Good examples include the ceilings in dentist and chiropractor examination rooms, and you can also pull this off in hair salons and in tandem with a wall-based flyer that says “Look up!”
3. Inside books – Work out an arrangement with a bookstore or library to stuff targeted books with flyers. Imagine your customers' surprise when they flip open to your “page”!
4. Coat racks – Coat racks are perfect for a “what's this?” moment between you and your customers.
5. On people – Remember the “kick me” signs of our youth? We've been compelled to read anything taped to another's back ever since.
Image use via Riding A Buttertub