Small Business Revolution: Lighthouse Sounds hits all the right notes with new business cards and postcards

October 8, 2018

It takes a skilled recording studio to capture the artistry of talented musicians – and it takes a strong marketing strategy to bring those musicians to the studio. That was the premise behind a recent marketing makeover for Lighthouse Sounds, a struggling recording studio seeking to boost its Alton, Illinois-based business.

Lighthouse Sounds

Owned by Jay “Hart” Stanley and Chief Engineer Alex St. Cin, and staffed by musicians who boast years of experience recording audio in diverse environments and acoustic atmospheres, Lighthouse Sounds is determined to bring high-quality audio and music production to Metro-East St. Louis with the opening of its new studio space.

The team isn’t short on talent – only customers. That’s where Deluxe’s Small Business Revolution came in. Deluxe worked with Stanley and St. Cin on a marketing strategy that included branding, web presence, social media, and, of course, print marketing.

As part of that initiative, PsPrint designed and printed business cards featuring the new Lighthouse Sounds logo. The business cards lend a more professional, yet approachable, aesthetic to the company’s brand image.

business card printing

Lighthouse Sounds boats three major competitive advantages: expert engineering in an acoustically superior studio, better pricing than St. Louis-based competitors, and a community culture that’s inviting to musicians who want the freedom to express themselves and the quality recording their music deserves.

To foster those notions, PsPrint also printed direct-mail postcards designed to introduce area musicians to Lighthouse Sounds and its cool community culture.

postcard printing

postcard printing

The revamped print marketing has proven a powerful way to promote Lighthouse Sounds. Together with the other marketing initiatives, the company has stronger branding and can expect a better return on investment, increased business, and improved profitability as it looks toward the future.

Catch the transformation on Season 3 of Small Business Revolution – Main Street, a movement that shines the spotlight on the small businesses that unite our communities and drive our economy, airing as an eight-episode series on the Deluxe website and Hulu.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.